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SEO - Competitive-Analysis-Template
SEO - Competitive-Analysis-Template
Competitive Analysis
FOR [INSERT COMPANY NAME]
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 2
GOALS
You may already know who your competitors are. But what if there are sites you haven’t considered? Use Alexa’s Audience Overlap Tool to find similar websites that share an
audience with yours. You may uncover sites you didn’t consider. Enter your site or a competitor’s site to see a list of sites sorted by highest Overlap Score. Compare up to 10
sites in a Site Comparison, run a Competitor Keyword Matrix to see top keywords, or find backlink gaps with Competitor Backlink Checker.
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 4
Add competitor
logo here
01 02 03
Based on the knowledge you have of your industry and the information you find in the Audience Overlap Tool, who are your closest competitors? Discuss whether
they are industry leaders, new sites to watch out for, or are growing fast.
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 5
Include key points about overall site performance here. How does your site stack up to the competition? Discuss the Alexa Rank, and how it’s a good indicator of a
site’s popularity, relative to others in the world. You could also discuss Rank in Country performance, or Reach %. With Alexa’s Site Comparison feature you can view
the field of players and their performance over a given time period. It’s important to note that while the Alexa Rank is a great benchmark, it’s only one important
element to consider in a competitive analysis.
COMPETITIVE ANALYSIS FOR [COMPANY NAME] Replace with image 6
Insert key points about each competitor’s Share of Voice as it relates to their performance in search. Use Alexa’s Competitor Keyword Matrix to
determine which site has the highest share of voice based on the popular organic and paid keywords that drive traffic to their site. Consider if you
should make changes to your keyword strategy, find new keywords to target, or create new content.
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 8
Review any major trends that
MAJOR TRENDS affect your industry.
Note any significant performance
changes for you or your competitors.
PUBLISHED NEW CONTENT CREATED KEYWORD-SPECIFIC TECHNICAL SEO FIX BOOSTS TRAFFIC
Created new blog series about competitive LANDING PAGES SEO fix resolves search penalty and
Used keyword research to find low-
analysis. Promoted download of competitive boosts organic traffic.
competition keywords and created
analysis template.
relevant content for website.
MONTH 2 MONTH 4
DISCOVER NEW
KEYWORDS
TODAY!
TRY IT NOW
9
Key Takeaways
What are the opportunities?
o Build organic traffic with better
keyword research and low
competition keywords
o Address technical issues on
website
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 10
UNCOVERING STRATEGY
Replace with your Traffic
Sources graph here
SEARCH
01 What is contributing to our competitors’ success in search?
What keywords are they getting traffic for?
SOCIAL
02 What is contributing to our competitors’ success in social?
What networks are they using? How active are they? What is
their following?
LINKS IN
03 What is contributing to our competitors’ success with referral
links? How many sites are linking in compared to ours? What
are the Alexa Ranks of sites linking in to their sites?
DIRECT
04 What is contributing to our competitors’ success with direct TRAFFIC SOURCE BREAKDOWN
traffic? Does their site require customers to come back often,
driving repeat traffic?
In the next few slides, review discoveries about your competitors’ strategies. What key plays are contributing to their success? What channels or
keywords are driving the most traffic? Are there opportunities you are missing out on?
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 11
Enter Competition Score Enter Competition Score Enter Competition Score Enter Competition
VIEW KEYWORDS DRIVINGScore
TRAFFIC TO
here: here: here: here:
COMPETITORS
TRY IT NOW
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 12
TRY IT NOW
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 14
34K Followers
10M Followers
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aliqua.
Add links in for each competitor.
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 15
Evaluate the quality of links by noting
REFERRAL LINKS the Alexa Ranks of top referring
sites.
1000
[# LINKS] [# LINKS] [# LINKS]
800
[# LINKS] [#LINKS]
600
400
SEE COMPETITOR
BACKLINKS with
200 ALEXA
GET THESE
INSIGHTS with
COMPETITOR
Replace with image of your BACKLINK
START FREE NOW
CHECKER
Competitor Backlink Checker
analysis
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 17
Insert information about competitor’s direct traffic here. Discuss whether or not the
site or product requires customers to come back often? Is it driving repeat traffic? Or,
are they running offline marketing campaigns that’s driving brand awareness?
COMPETITIVE ANALYSIS FOR [COMPANY NAME] GET THESE 18
PLAN OF ACTION
Insert proposed plan of action here, including quick wins, based on key findings
1 2 3 4
NEW CONTENT OPTIMIZE SITE TARGETED ADS FOCUS GROUPS NPS SURVEY
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GET ACCESS TO ALL THE TOOLS YOU NEED 20
START YOUR FREE TRIAL OF ALEXA