How to write catchy

headlines
1. Use numbers to give concrete takeaways
2. Use emotional objectives to describe your reader’s
problem
3. Use unique rationale to demonstrate what the reader
will get out of the article
4. Use what, why, how, or when
5. Make an audacious promise
1. Use numbers
 People love numbers, especially in headlines.
 Don’t overuse numbers .
Use emotional objectives to describe
your reader’s problem
Here are some examples:
Effortless
Painstaking
Fun
Free
Incredible
Essential
Absolute
Strange
3. Use unique rationale to demonstrate
what the reader will get out of the article
If you’re going to do a list post, be original. For example consider the
following:
Reasons
Principles
Facts
Lessons
Ideas
Ways
Secrets
Tricks
4. Use what, why, how, or when
These are trigger words.
persuade or enable someone
5. Make an audacious promise
Promise your reader something valuable.
What you want to do is dare your reader to read
the article.
Be dangerous. And then deliver what you
promised.