Points 4 and 5

Get input from

superiors,
subordinates, and
peers

To identify the
information Pay equal
needed, ask for it, attention to
and to peers’ and
superiors’
keep pushing until information needs
its obtained Take
responsibility
for
communicating

Letting each Their action plans

person know and their
what information information
is needed to get should be
the job done understood
“Good executives focus on opportunities rather than problems”

An unexpected success or failure in their own enterprise, in a competing enterprise, or in the industry

A gap between what is and what could be in a market, process, product, or service

Innovation in a process, product, or service, whether inside or outside the enterprise or its industry

Changes in industry structure and market structure

Demographics

Changes in mind-set, values, perception, mood, or meaning

New knowledge or a new technology