EVALUATING MESSAGES AND

IMAGES OF DIFFERENT TYPES OF

TEXTS REFLECTING DIFFERENT
CULTURES

KRISHNA FAITH M. BEDRIJO

Objective

 To analyze media messages and images using

Key Concepts of Media Literacy Framework
Media Literacy
KEY CONCEPTS (Center Media Literacy, 2005)

 All media messages are constructed

 Media have embedded values and points of view
 Each person interprets messages differently
 Media have commercial, ideological or political
interests.
 Media messages are constructed using a creative
language having its own rules.
All Media Messages are Constructed

 What is the message of the text?

 How effectively does it represent reality?
 How is the message constructed?
Media Have Embedded Values and Points
of View

 What lifestyles, values and points of view are

represented in the text?
 Who or what is missing?
Each Person Interprets Messages Differently

 What message do you perceive from the

text/image?
 How might others understand it differently?
Why?
“AKO AY NALILIBOG
NAH!”
VS.
“AKO AY NAGLIBOG
NAH!”
Media have commercial, ideological or
political interests

 What is the purpose of the text?

 Who is the target of the audience of the
text?
 Who might be disadvantaged?
 Who created the text and why?
Media messages are constructed using a
creative language having its own rules

 What techniques are used and why?

 How effective are the techniques in
supporting the messages or themes of the text?
 What are other ways of presenting the
message?
Conclusion

 Media conveys information, in a form of text or

images, but are perceived quite differently by
people due to their cultural differences, which
encompasses their beliefs and values.