S W O T

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

• Global presence • Narrow product line • Counterfeits

• Product innovation
• Innovative business • Price points • Competition
• Increasing purchasing
strategies • Absence of brand from local and
power of customers
• Collaboration loyalty international
• Collaborations: 
• Strong lineage • Brand endorsements players
PESTLE ANALYSIS
 Political   Socio-   Legal Eco-
Economic Cultural Technologica Environment
l al

• Adidas supplies, • Unemployment, • Adidas changes • Though Adidas • Adidas has • Adidas
ships, and wages rates, designs of their has opened few ownership of decreases
distributes their taxation, products. Speed factories intellectual environmental
products inflation and Designs match to speed up properties impact. It’s
worldwide. This interest rates the interest of production. It and IP their duty to
requires them are consumers. still needs to systems. They monitor
to extend those economic Products are expand this also have hazardous
international factors that can often available technology to design substances and
supply chains affect Adidas for any age, other factories patents, eliminate them.
and follow performance gender or in other defending This may be
political and profitability lifestyle. But locations. their right why they offer
procedures • Adidas is their core focus Furthermore it against natural
when selling manufacturing group are should copiers and materials in
products online more than 50% health- incorporate infringement. their products
• Each country of products in conscious data collection The patents • They follow
abides by their China. Adidas buyers with a integration also serve as ethical business
own taxation must play love for sports technology in legal practices by
system. Adidas smart with the • Adidas also its products to protection to committing to
is required to price of supports the measure end ensure supplies
abide by these materials. But Olympics, performance counterfeit are following
rules for each they face which allows • Adidas must businesses. regulations in
sale and each continuous them to address As a big every country
product challenges leverage these technolog company, their products
distributed when marketing ical they naturally are
overseas importing/expor opportunities challenges to have manufactured