Major difference between CP and Bottling is

Concentrate industry have secret and patent formula ,

Added value which they have kept secret for long time
No Specific Added value Very Few Concentrate Producers, so good margin in net
Profit
Many bottlers for competition.
High risk, by investing in marketing and creating brand
Price Agreement with customer value
Product Line expansion They are household names, giving them value.
Exclusive territories agreed with CPs They have sophisticated management practices

BOTTLERS CP

Leverage for more Profit

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