• World’s largest maker of soft furnishing fabrics.

• Factory capacity: 120,000 square meters every day

• ‘Globally Local’ with a presence in 25+ countries.
• Multi brand outlets and exclusive brand outlets and e-commerce.
• Brand Ambassadors: Shahrukh Khan and Gauri Khan
• Headquarters: Andheri, Mumbai.
 History
• 1999 – Incorporation and 2 production plants.
• 2001 – Chenille upholstery introduced.
• 2004 – Presence in more than 25 countries.
• 2005 – Embroidered curtains introduced.
• 2009 – Automatic packing and cutting machines.
• 2010 – Shahrukh Khan and Gauri Khan ambassadors.
• 2011 – launch of bedding collection
• 2013 – launch of first exclusive D’Decor store.
• 2015 – launch of D’Decor Blinds
• 2016 – D’Decor Digital
• 2019 – Style Expert Services.
 Products
• Furnishing Fabrics
• Embroidered Fabrics
• Yarns
• Ready-mades
• Velvets
• Wallpapers
• Ladies' Wear Fabric
• Rugs
• Bedding
 Micro Analysis
• The Company
• The Suppliers
• Distributors:
• Marketing Intermediaries
• Competition:
• Public:
• Customers
 Macro Analysis
• Demographic:
o Gender - more than 50% are women.
o Age - mostly 20-45 years
o Density size - 65 countries
o Location - urban
• Economic - 65 countries with different levels of income,
spending
• Natural - wood (teak, sandal, oak, palm etc) jute, cotton, silk,
wool
• Cultural - traditional look on various occasions as per their taste
and preferences.
 Awards and Recognition
1. The F.I.E.O. National Award
2. The F.I.E.O. Niryat Shree and Niryat Bandhu
Award
3. The Highest Export Performance and Best
Quality Award
4. The Best Export Performance in Merchant
Exporter
5. The Best Export Performance in Blended
Fabrics of Synthetic Fibre.
Competitor Brands