A STUDY OF CONSUMER

SATISFACTION
TOWARDS

PRESENTED BY :
AASHI SAXENA
B.COM (HONS.)2ND YEAR
 INTRODUCTION
 SECTOR- E-Commerce
 FOUNDER- Vijay Shekhar Sharma
 FOUNDED- 2010
 HEADQUARTERS- Noida, U.P, India
 PARENT- One97 Communication Pvt. Ltd.
 MARKET VALUE- $18 billion (around ₹1,116,00 crore).
 PAYMENTS- Cash on delivery, E-Wallet, Credit card, etc.
 COMPETITORS- Freecharge, Mobikwik, Jio Money, etc.
 SOURCES OF INCOME- Paytm Mall, Paytm Wallet, Paytm Bank, etc.
 INVESTORS- AliBaba group, Ratan Tata, Saif Partner, Intel capital,etc.
 SERVICES OFFERED
Mobile DTH Data Card
Recharge Recharge Recharge

Landline Financial
Gas bill
bills
payments Services
payments

Broadband Electricity
Metro Card
Bill Bill
Recharge
payment payment
 GROWTH FACTORS
 Focus on making transactions more secure.
 Demonetization proved profitable.
 Timely Investments by investors.
 Feet on street approach.
 Hassle free payments.
 Constant innovations.
 Ease of Onboarding Merchants.
 Launch of bill payment services in North American country.
 Launch of ‘PayPay’ mobile wallet in Japan.
SWOT ANALYSIS

STRENGTHS
WEAKNESSES
Boost after demonetization
Majority consider cash as primary currency
Strong marketing campaigns
Diversified too much
Investments from Ratan Tata, Alibaba group, etc.
Multiple cashback options

OPPORTUNITIES THREATS
Offering more banking sevicess
Banks offering e-wallets on their saving a/c
Educate customers on accepting cashless
transactions Security and privacy of user is a concern
Can cater more audience with offline presence
FACTS ABOUT PAYTM
 Paytm is the acronym for “Pay Through Mobile”.
 Paytm has 150 million wallets & 75 million app download(as of Nov. 2016).
 Idea of Paytm was given by Abhishek Rajan(employee of One97 comm.).
 Paytm is the only company to receive funding from world’s largest e-comm.
Company-ALIBABA
 Paytm received a license from Reserve Bank of India for starting India’s first
payments bank.
 AWARDS
 In 2012, Paytm was awarded ‘THE MOST INNOVATIVE START-UP OF THE YEAR’.
 In 2013, ‘KNOWLEDGE FABER BASED MOBILE WALLET PROGRAM AWARD’.
 In 2014, Paytm was awarded by “APPLE STORE’S BEST APP” in the Mobile /DTH
recharge & shopping Category.
 In 2015, Paytm Wallet gets the Best Digital Wallet Award at IAMAI India Digital
Awards in Delhi.
 In 2016, Paytm wins ET Brand Equity Most Trusted Brand of the year 2016.
 In 2017, Paytm wins Best Consumer Mobile Serices award at 11th IAMAI India Digital
Summit.
CURRENT INFORMATION

 Launch of Subscription-based loyalty programme – Paytm First.

 The main aim of this programme is to increase customer retention.
 To subscribe the membership of this programme consumer has to pay
₹750 on yearly basis.
 Launch of Paytm Money which is about to start offering shares as it has
received approval for membership with BSE & NSE.
CONCLUSION
 Paytm is satisfying customers at a satisfactory level.
 Huge competition in the way to compete with.
 Paytm should localise more.
 Less cashback offers.
THANK YOU!!!