Managerial Communication

Dr. Neera Singh

Faculty
MBA
 Communication
The process of the exchange of information between a
sender and a receiver through a medium (channel)
which results in shared feedback.
The word is derived from Latin word
“Communis” meaning Common
George Vardaman in his book has defined as
“purposive interchange , resulting in workable
understanding and agreement between the sender
and receiver of the message.”
 Communication

Purpose of Communication is
• To inform - Expository Communication
directed by the desire to expose ,develop and
explain the subject. It explains on the subject
of Communication.
• To Persuade – seek primarily to persuade the
reader . All communication are reader centric
and are intentional
 Classification of
Communication

• Intrapersonal Communication
• Interpersonal Communication
• Group Communication
• Mass Communication
• Verbal Communication
• Non- Verbal Communication
• Meta- Communication
 Channels of Communication

FORMAL CHANNELS

• Downward Communication
• Upward Communication

INFORMAL CHANNELS

• Horizontal Communication
• “Management by Walking Around”
• Grapevine
 Communication Management

• Conceptual Skill--Ability to solve problems

and demonstrate decision-making skills
• Technical Skill--Ability to demonstrate
knowledge through tactile techniques
• Human Skill--Ability to interact with people
Process of Communication
 Communication Networks

• Chain Network--Traditional organizational

structure (Layered)
• Wheel Network--Very centralized, autocratic
• Circle Network--Participative organization
• Star Network--Laissez-faire “free rein”
organization
 Ethics

• Guidelines which help to identify what is right

and what is wrong behavior.
• Acting responsibly for the common good
• Telling the truth
• Avoiding misleading others
• Sharing vital information
 Five Steps in the
Communication Process`
• The sender has an idea (encoding)
• The message is planned, organized, and sent
• The message (type) is sent through a channel
(medium)
• The receiver reacts to the message
(decoding)
• Effective communication results in shared
feedback
Communication Signals

• Sign language: All symbols

• Action Language: Kinesics, gestures
• Object Language: Intentional and
unintentional displays

The meaning may be construed in many ways

by the sender and receiver.

Ex: the sign of victory, the “ok” sign, the words

“sorry, torch, buns,” the biggest rock.
 The written message

• Writing style
• Format
• Message (Purpose--Why)
• Audience (Who)
• Content (What)
• Timeliness (When)
• Medium (How)
• Tone
 The C’s of Writing
• Completeness--Providing all the info needed
to promote effective communication
• Conciseness--Providing all the info in a clear,
brief manner
• Courteousness--The tone of the message
(empathy with the reader)
• Clarity--Delivering the message in the manner
intended.
• Considerately--Using language the reader will
understand
• Correctness--The facts, spelling, grammar,
and essential details add to the sender’s
credibility.
 The two-fold process
• Build or create goodwill
• Get the desired response
 Nonverbal Communication

• Eye contact
• Proxemics
• Greetings
• Colors and dress
• Status
• Gender Differences
• Time attitudes
• Decision-making
• Food and eating habits
• Grooming
 Written/oral Differences

• Business correspondence
• Advertising
• Regional accents
• Word usage