EXECUTIVE SUMMARY

1.EXECUTIVE SUMMARY
Homemade Tuna and Scrambled Egg sandwich
“Love at first taste” a phrase that serve as our product tagline. It describes
the unique taste of our home made sandwiches.You will surely love it, when you
first Tate it.
Our product offer variety choice to the customers. Though we are new but
the love and taste in our product will be abundant. Also our product will serve
deli-style sandwiches with the freshest ingredients; tuna, egg, gardenia loaf bread,
and cabage.Our Home made sandwiches are not just only affordable but healthy,
delicious and have the highest quality.
We target all age group of customers. Our culture is to satisfy each and
every customers with our product.
2.Management and Organization

 Company Name/Business Name: Homemade Tuna and Scrambled Egg Sandwich

 Logo:

 Address:Lipay National High School,Poblacion South Sta. Cruz Zambales

 Vision Statement:
Our vision is to provide healthy and affordable deli-style sandwiches
with the freshest ingredients; tuna, egg, gardenia loaf bread, and cabbage that
are attuned to the taste of the students and school personnel.
 Mission Statement:
Our mission is to provide a reasonable customer satisfaction and
tatsy,healthy and hygienic sandwiches that has a reasonable price.

 Key Personnel: Manager

 Work Force and support personnel:Production Assistant

 Organizational Chart

Manager

Assistant Manager Advisory Council

Secretary Treasurer Auditor

Ownership:

Capitalization:7,945 per month

Compensation and incentives:

Minimum wage based on daily rate as provided by law.

External Management Support :

Parents and Entrepreneurship teacher will be tapped as Advisory
Council.
3.PRODUCT PLAN
Purpose of the Product

Our sandwich will offer a variety of options for

choosing their own custom of flavor of sandwich. The
customer may choose from the existing flavors ; Tuna-
Mayo Sandwich, Scrambled Egg-Mayo Sandwich and
Tuna-Scrambled-Mayo Sandwich. This one is a sure
winner with its two palamans. We will assure to the
customer that it will serve perfectly, healthy and delicious.
PRODUCTS UNIQUE FEATURES

Our sandwich have two unique features .The first one is the Tuna-
Egg Mayo Sandwich. This one is far more different from other
sandwiches, it has a unique taste that you’ll never forget and besides
tuna and egg combine in one deli-style sandwich. The second one is the
Tuna Sandwhich,it has tuna and mayo that will serve as its
palaman.Lastly the Egg Sandwich, it has also egg and mayo that will
serve as its palaman.Our customer can choose either egg mayo
sandwich, tuna sandwich or the combine tuna in one sandwich. We
assure our customer that they will love it when they taste it.
Sample Homemade Tuna and
Scrambled Egg sandwich

Tuna-Egg-Mayo
Sandwich

Egg –Mayo
Sandwich
The materials requirements and their sources as follows:
MATERIALS SOURCE

Mayonnaise Magic Supermarket in Sta. Cruz Zambales

Cabbage Magic Supermarket in Sta. Cruz Zambales

Century Tuna Magic Supermarket in Sta. Cruz Zambales

Eggs Magic Supermarket in Sta. Cruz Zambales

Plastic Cellophane(20x2) Magic Supermarket in Sta. Cruz Zambales

Production Process and Controls That will be used to manufacture
the product
1. In a medium bowl,Stir together the tuna ,eggs, cabbage and
mayonnaise
2. Season with salt and pepper to taste
3. Place half of the mixture into 1 slice of bread and the other half
on another slice of bread.
4. Top with remaining slices of bread.serve
• Preparation-5 minutes
• Cook-10 minutes
• Ready in-15 minutes
Distribution Logistics

Our Home Made Tuna and Egg Sandwich will initially operate in classroom based
and social media (Facebook)to showcase the actual feature of our sandwich with different
flavor for case of browsing and ordering .Any customer will have the option to pick up
there Sandwich or have it delivered at their classroom.The sandwich will also be available
in HUMSS classroom at Lipay National Classroom.

Regulatory and Other Compliance Issues

Our product will be registered as a General Partnership enterprises with the Lipay National
High School Office.
4.MARKET PLAN
Marketing Strategy

Our group aim to increase the demand of our product in order to

meet the standards of our customers.
With this mind set we will be able to promote our product .So we come to
use different venues to communicate this messge.
• Social Media
Our Group will be using social media platforms especially Facebook
in order to promote our products.

Sales Strategy
Our sales strategy will promote our product which is sandwich.Our
group will work on the possibility of having our “mini food stall” which is
located near the quadrangle that I is very accessible.With this ,it will be
easy fo us to encourage our dear customers to buy our product.
Product Characteristic or features
Our sandwich have two unique features .
 The first one is the Tuna-Egg Mayo Sandwich.
This one is far more different from other sandwiches, it has a
unique taste that you’ll never forget and besides tuna and egg combine
in one deli-style sandwich.
 The second one is the Tuna Sandwhich,it has tuna and mayo that will
serve as its palaman.
 Lastly the Egg Sandwich, it has also egg and mayo that will serve as its
palaman.
Our customer can choose either egg mayo sandwich, tuna sandwich or
the combine tuna in one sandwich. We assure our customer that they
will love it when they taste it.
Pricing Policy
Our Sandwiches will be priced base on the type of sandwich.As such
below is the pricing scheme that will be adopted:

TYPES OF THE SANDWICH PRICE{PESO}

Tuna-Egg Mayo Sandwich 10
Tuna Sandwhich 8
Egg Sandwich 8
 Market analysis which includes demand and supply vis-a-visa competitors

Types PRICE QUANTITY YEAR 1 YEAR 1 TEAR 2 YEAR 2

PER MONTH QTY PESO QTY(units) PESO
(units)

Tuna sandwich 8 450 5400 43200 5535 66420

Egg Sandwich 8 450 5400 43200 5535 66420

Tuna-Egg 10 600 7200 144000 7440 89280

Sandwich
 YEAR 3 YEAR 3 YEAR 4 YEAR 4 YEAR 4 TEAR 5
QTY PESO QTY Peso
(units) (UNITS)

5670 68040 5805 7290 5940 71280

5670 68040 5805 7290 5940 71280

7680 92160 7920 95040 8160 108000

MARKETING ANALYSIS SUMMARY

The demand for sandwiches in Lipay National High School is has

shown increasing especially in Lipay National High School.Our product
offers price differential based on the type of sandwich and the
complexity of the sandwich with price rangin from Php 8-10.
5.FINANCIAL PLAN
Start Up Cost Requirements
Financial Projections
Break even analysis
Budget
EXPENSES COST/SANDWHICH 1500 SANDWICHES YEAR 1

MAYONAISE 15.00 1395 16740

CENTURY TUNA 50.00 1550 18600

LOAF BREAD 20.00 3100 37200

PLASTIC(20X10) 20.00 100 1200

EGG 6.00 4650 55800

TOTAL 10795 129 540

Ruffa May Ednalan.
Leona Mon.
Jessecca Mon. Rica
Cadiong
Jayvee Millan
April Calderon Merto

THANK YOU!!!