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  • Uhane Fitness

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    Ishanika Sehgal
    450 views13 pages
    Uhane Fitness is an Indian women's sportswear brand that designs clothing for different body types. Their clothing line includes t-shirts, shorts, 3/4 pants, and track pants. Their target audience is Indian women ages 25-50 from tier 1 and 2 cities who are higher middle class or middle class. Their content strategy for social media marketing includes snackable videos with images and minimal text, customer testimonials, and advertisements that connect with their target group. Their previous campaigns will not be used.

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    Uhane Fitness is an Indian women's sportswear brand that designs clothing for different body types. Their clothing line includes t-shirts, shorts, 3/4 pants, and track pants. Their target audience is Indian women ages 25-50 from tier 1 and 2 cities who are higher middle class or middle class. Their content strategy for social media marketing includes snackable videos with images and minimal text, customer testimonials, and advertisements that connect with their target group. Their previous campaigns will not be used.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    450 views13 pages

    Uhane Fitness

    Uploaded by

    Ishanika Sehgal
    Uhane Fitness is an Indian women's sportswear brand that designs clothing for different body types. Their clothing line includes t-shirts, shorts, 3/4 pants, and track pants. Their target audience is Indian women ages 25-50 from tier 1 and 2 cities who are higher middle class or middle class. Their content strategy for social media marketing includes snackable videos with images and minimal text, customer testimonials, and advertisements that connect with their target group. Their previous campaigns will not be used.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 13

    Uhane Fitness

    Presented By : Ishanika Sehgal, Namitha R & Shreya Mohta


    Uhane Fitness
    • Uhane Fitness is a sports wear brand for women
    who enjoy exercising .
    • The designs cater to different Indian body types,
    so each item is designed keeping various body
    shapes in mind.
    • The clothing range includes
    o T-Shirts
    o Shorts
    o ¾ pants
    o Track pants
    Target Audience

    Key segments
    Geo : Tier 1 & Tier 2 cities of India
    Demographic : Indian Woman
    Gender : Female
    Age : 25-50 years
    Income : Higher Middle class &
    Middle Class
    Customer’s Persona
    Customer’s Persona
    Target Audience in SM
    Target Audience in SM
    Snackable videos
    Best Content for TG Images with minimum content
    Testimonials of customers
    Advertisements which connect to the target
    group
    Best Channel for TG
    Previous Campaigns
    The
    previous
    campaigns
    will not be
    used
    January – New Year Resolution Campaign

    Awareness and engagement


    Content Strategy February – Valentines day (Fall in love with yourself)
    March – 30 Secs Ads about daily life
    April – 30 Secs Ads about daily life

    May – 30 Secs Ads about daily life


    generation, coupon codes
    Engagement, Lead

    June – Generic Posts


    July – Discount (Give away campaign)
    August – Testimonial snippets
    Boost Sales and engagement

    September – 30 Secs Ads about daily life


    October – 30 secs ads (Diwali campaign unpaid)
    November - Generic
    December – Christmas day (Lucky draw)
    % of Organic Paid
    budget
    Videos(promo 20% Testimonials Promotional
    Costing

    tional &
    Testimonials)
    Advertisemen 40% All Paid
    ts (30 sec ad)
    Image 20% Image/Infographic Discounts/Offers

    Contests 15% Organic


    Generic 5% All organic
    (festival and
    general)
    Thank you

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