Business Research

IBC464
Dr.Namtip Wipawin
nwipawin@gmail.com
http://dekkid.blogspot.com
 Business Research
• 1.Introduction to Research
• 2.Scientific Investigation
• 3.Computer Technology and Business
Research
• 4.The Research Process step 1-3
• 5.The Research Process step 4-5
• 6.The Research Process step 7
• 7.Experimental Designs
• 8.Measurement.
• 9.Data Collection Methods
• 10.Sampling
• 12.Data Analysis and Interpretation
• 13.The research report
• 14.Managerial Decision making and
research
 1.Introduction to Research
• 1.1 What is research?
• 1.2.Definition of business
research.
• 1.3.Types of Business research.
• 1.4 Manager and researcher.
• 1.5 Ethics and business research
• Q: 1 Please write in the paper:

– Do you think what is research?

 1.1What is research?
• Research is the process of
finding solutions to a
problem after a thorough
study and analysis of the
situational factors.
• http://www.usg.edu/galileo/skills/unit01/infoage01_03.phtml
• http://www.google.co.th/search?hl=th&defl=en&q=define:research&sa=X&oi
=glossary_definition&ct=title
Research is a process through which we attempt to achieve
systematically and with the support of data the answer to a question,
the resolution of a problem, or a greater understanding of a
phenomenon.

This process, which is frequently called research methodology, has

eight distinct characteristics:

• Research originates with a question or problem.

• Research requires a clear articulation of a goal.
• Research follows a specific plan of procedure.
• Research usually divides the principal problem into more manage
able subproblems.
• Research is guided by the specific research problem, question, or
hypothesis.
• Research accepts certain critical assumptions.
• Research requires the collection and interpretation of data in
attempting to resolve the problem that initiated the research.
• Research is, by its nature, cyclical; or more exactly, helical.
 1.2.Definition of business research

• An
organized,systematic,databased,
critical,objective, scientific inquiry
or investigation into a specific
problem, undertaken with the
propose of finding answers or
solutions to it.
 Definition of business research
• Research provides the needed information
that guides managers to make informed
decisions to successfully deal with
problems.
• The information provided could be the
result of a careful analysis of data
gathered firsthand or of data that are
already available (in the company).
 1.3.Types of Business research.
• 1.Applied research
• Is to solve a current problem faced by the
manager in the work setting,demanding a timely
solution.
• 2.Basic research (fundamental, pure)
• Is to generate a body of knowledge by trying to
comprehend how certain problems that occur in
organizations can be solved.
• The findings of such research contribute to the building
of knowledge in the various functional areas of business.
 Basic Research
• Basic (fundamental or pure ) research is driven by a
scientist's curiosity or interest in a scientific question.
The main motivation is to expand man's knowledge ,
not to create or invent something. There is no obvious
commercial value to the discoveries that result from
basic research.
• For example, basic science investigations probe for
answers to questions such as:

• How did the universe begin?

• What are protons, neutrons, and electrons composed of?
• How do slime molds reproduce?
• What is the specific genetic code of the fruit fly?
• http://www.lbl.gov/Education/ELSI/research-main.html
 Applied research
• Applied research is designed to solve practical problems
of the modern world, rather than to aqcquire knowledge
for knowledge's sake. One might say that the goal of the
applied scientist is to improve the human condition .
• For example, applied researchers may investigate ways
to:

• improve agricultural crop production

• treat or cure a specific disease
• improve the energy efficiency of homes, offices, or
modes of transportation
• http://www.lbl.gov/Education/ELSI/research-main.html
 Q:2

• Why is it important for

managers to know about
research?
 1.4.Manager and researcher.
• Solve problems
• Decision making tool
• Competition
• Risk
• Investment
• Hire researchers and consultants more
effectively
 1.5 Ethics and business research
• Ethics in business research refers to a
code of conduct or expected societal norm
of behavior while conducting research.
• Ethical conduct applies to the organization
and the members that sponsor the
research, the researchers who undertake
the research, and the respondents who
provide them with the necessary data.
 Q:3
• What is your research topic?

• Basic Business Research Methods

• http://www.managementhelp.org/research/research.
htm