History of Oral

Communication
 History of Oral Communication
 Speech was
developed about
200,000 years ago
 Symbols were
developed about
30,000 years ago
 Writing was
developed about
7,000
History of Oral Communication
 Evolution of the brain
differentiated humans
from animals, as
among other things it
allowed humans to
master a very
efficient form of
communication -
speech.
 History of Oral Communication
 FOXP2 regulates
genes involved in the
development of
tissues such as brain,
lung, and gut.
 FOXP2 is required for
proper brain and lung
development
II. Definition of Terms
 Definition of Terms
 Oral communication: the conveyance of ideas
and information in forms that can be listened to
or spoken
 Verbal Oral communication: the conveyance
of ideas and information in forms that can be
listened to or spoken using words
 Non Verbal Oral communication: the
conveyance of ideas and information in forms
that can be listened to or spoken using no words
 Definition of Terms (continued…)

Examples of Nonverbal Oral Messages

 Intonations:
– rising intonation for echo or declarative questions (He found it on the street?)
– falling intonation for wh- questions (Where did he find it?) and statements (He
found it on the street.).

 Grunts:
 Sighs: used to express relief
 Pitch:
 Volume:
 Silence:
 Others…
 Definition of Terms (continued…)

 Paralanguage: non-verbal elements of

communication used to modify meaning
and convey emotion.
 Definition of Terms (continued…)

 Manner of
Articulation:
describes how the
tongue, lips, and
other speech organs
are involved in
making a sound make
contact
III. Uses / Purpose
Guess the Tagline?

 Just do it. (1988)

Guess the Tagline?

 Melts in your
mouth, not in your
hands. (1954)
Guess the Tagline?

 When it absolutely,
positively has to be
there overnight.
(1982)
Guess the Tagline?

 Finger-lickin’ good!
(1952)
Guess the Tagline?

 Let your fingers do

the walking.
(1964)
Guess the Tagline?

 The happiest place

on earth. (1960s)
Guess the Tagline?

 Fly the friendly

skies. (1966)
Guess the Tagline?

 Kills bugs dead.

(1966)
Guess the Tagline?

 Share moments.
Share life. (1990s)
Guess the Tagline?

 Think outside the

box. (1990s)
 Think different.
(1998)
Guess the Tagline?

 Reach out and

touch someone.
(1979)
Guess the Tagline?

 The mind is a
terrible thing to
waste. (1972)
Guess the Tagline?

 Look, Ma, no
cavities! (1958)
Guess the Tagline?

 This is your brain.

This is your brain
on drugs.
Any questions?
(1987)
Guess the Tagline?

 We bring good
things to life.
(1981)
Guess the Tagline?

 They’re gr-r-r-eat!
(1950s)
 “It's not what he said,
it's the way he said it.”
 Business Uses of Paralanguage
& Oral Communication
 Used to emphasize other forms of
communication
 Used to express / hide emotions or
attitudes
 Used as a tool to better recall an idea or
concept of a product or company
IV. Advantages &
Drawbacks
 Advantages
 Able to retransmit information to others
thru word of mouth unlike nonverbal
visual communication
 Paralanguage transcends language
barriers
 Does not require visual contact
 Disadvantages
 Paralanguage is mostly limited to face to
face contact
 Except for paralanguage, it is subject to
language barriers