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Presentation 2
Presentation 2
• It has Variety of bars which include Caramel, Fruit & Nut, Dairy Milk Silk,
Crispello, Oreo ,etc.
The Worm Case
To communicate that :
• During this period Advertising expenses went up by 15% but it really helped
Cadbury to get back its reputation.
• Today market share of the Cadbury Dairy Milk is around 35% in India