Value

 Value= Benefits/Cost

(Functional+emotional)
=-------------------------------------------------------------
(Monetary costs+time costs+energy costs+Psychic
costs)
 Recent Trends

 Reengineering
 Outsourcing
 Benchmarking
 Supplier partnering
 Customer partnering
 Flattening and empowering
 Focusing
 Justifying
 Monitoring
 Internal Marketing

 Structure
 Functional
 Geographic
 Product or brand
 Market management
 Matrix management

 Linkage with other functional streams

Socially Responsible Marketing
 CSR
 Legal
 Ethical
 Responsible
 Sustainable
 Cause Related Marketing
 Drunken driving
 Voting
 Corruption
 Wildlife, Forest
 Future of Marketing

 CRM: Customer Relationship Marketing

 PRM: Partner Relationship Marketing
 Database Marketing and Data mining
 Comprehensive and independent Marketing Audits
 Rise of marketing science, ROI Marketing
 Global Marketing

 Whether to go Abroad
 Appropriate market
 How to enter
 Marketing program
 Marketing Organization
 Country of Origin

 Building country image

 Consumer perception of country of origin
 Global Communication
 Product/brand adaptation