Herrmann International

Presents

WHOLE BRAIN®
THINKING
TECHNOLOGY
SUMMARY

Copyright 2006 The Ned Herrmann Group

Copyright 1982-2006 by The Ned Herrmann Group. All rights reserved.
Published by Herrmann International. No part of this presentation may be reproduced in whole or in part in any form or medium without written authorization by Herrmann International.

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KEY BRAIN CHARACTERISTICS

UNIQUE
SPECIALIZED
SITUATIONAL
INTERCONNECTED
ITERATIVE
DOMINANT
MALLEABLE
WHOLE

Copyright 2006 The Ned Herrmann Group

The BRAIN is the Source of:

• Who we are
• What we do
• How we do it

Copyright 2006 The Ned Herrmann Group

Left Cerebral Right Cerebral
Hemisphere Hemisphere

SPERRY'S
LEFT/RIGHT

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MODEL
 LEFT RIGHT
HEMISPHERE HEMISPHERE

NEOCORTEX

LIMBIC

LEFT HALF RIGHT HALF

LIMBIC LIMBIC

Copyright 2006 The Ned Herrmann Group

SYSTEM SYSTEM
 FOUR THINKING STRUCTURES

CEREBRAL

LEFT RIGHT

Copyright 2006 The Ned Herrmann Group

LIMBIC
 A D
HERRMANN'S
WHOLE BRAIN
THINKING
MODEL
B C

Left Cerebral Right Cerebral

Hemisphere A D Hemisphere
SPERRY'S
LEFT/RIGHT
MODEL

McLean's

Copyright 2006 The Ned Herrmann Group

TRIUNE BRAIN B C
MODEL Left Half Right Half
Limbic System Limbic System
 BRAIN DOMINANCE

Copyright 2006 The Ned Herrmann Group

 THE ORGANIZING PRINCIPLE

Four interconnected clusters of specialized mental

processing modes that function together
situationally and iteratively,

A D

B C

making up a whole brain in which one or more parts

becomes naturally dominant

Copyright 2006 The Ned Herrmann Group

 THE ORGANIZING PRINCIPLE

PHYSIOLOGY ARCHITECTURE METAPHOR

A D

B C

THE THE
THE ORGANIZING WHOLE BRAIN®
BRAIN PRINCIPLE MODEL

Copyright 2006 The Ned Herrmann Group

 WHOLE BRAIN® THINKING MODEL
Upper Mode Thinking Processes

A D
LOGICAL HOLISTIC
ANALYTICAL INTUITIVE

Thinking Processes
Thinking Processes

FACT-BASED INTEGRATING

Right Mode
SYNTHESIZING
Left Mode

QUANTITATIVE

ORGANIZED INTERPERSONAL
SEQUENTIAL FEELING-BASED
PLANNED KINESTHETIC
DETAILED EMOTIONAL

B C

Copyright 2006 The Ned Herrmann Group

Lower Mode Thinking Processes
 RATIONAL EXPERIMENTAL
SELF SELF
A D
LOGICAL PLAYFUL
ANALYTIC IMAGINATIVE

OUR FOUR
DIFFERENT SELVES

ORGANIZER EXPRESSIVE
PLANNER EMOTIONAL

B C

Copyright 2006 The Ned Herrmann Group

SAFEKEEPING FEELING
SELF SELF
Example:

A Analyzes
Quantifies
Is logical
Is critical
Is realistic
Likes numbersIs sensitive to others
Knows about moneyLikes to teach
Touches a lot
Knows how things workIs supportive
Is expressive

Copyright 2006 The Ned Herrmann Group

Is emotional
Talks a lot
Feels C
 Measuring the level
of mental preference
of each of the four selves
forms the profile
A D

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B C
 THE HBDI™ PROFILE
RESULTS FROM THE
PERSONAL PREFERENCE DATA
PROVIDED BY THE
HERRMANN BRAIN DOMINANCE

Copyright 2006 The Ned Herrmann Group

INSTRUMENT
 Quadrant: A B C D
Preference Code: 1 1 2 2
Adjective Pairs: 9 8 4 3
Profile Score: 111 87 35 48

Copyright 2006 The Ned Herrmann Group

©2005 The Ned Herrmann Group
 INDIVIDUAL PROFILES
ARE NEITHER
GOOD NOR BAD
RIGHT NOR WRONG
BUT THERE ARE
SITUATIONAL CONSEQUENCES

Copyright 2006 The Ned Herrmann Group

 BRAIN DOMINANCE

PREFERENCES

INTEREST

MOTIVATION
WEAK STRONG

Copyright 2006 The Ned Herrmann Group

WEAK COMPETENCE STRONG
 Herrmann Brain Dominance Profile
SAMPLE OCCUPATIONAL PROFILES
Hospital example
A D
Upper Left Upper right
Logical Imaginative
Analyzer Synthesizer
Mathematical Artistic
Technical Holistic
Problem solver Conceptualizer

Controlled Interpersonal
Conservative Emotional
Planner Musical

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Organizational Spiritual
Administrative Talker
Lower Left Lower Right
B C
 PROCESSING MODES

A Cognitive / Intellectual D
Upper Left Upper right
Logical Imaginative
Analyzer Synthesizer
Mathematical Artistic
Technical Holistic
Problem solver Conceptualizer

Realistic Intuitive

Controlled Interpersonal
Conservative Emotional
Planner Musical

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Organizational Spiritual
Talker
Administrative
Lower Left
Visceral / Instinctual Lower Right
B C
IMPACT OF DOMINANCE
ON HOW WE SEE
THE WORLD

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 BRAIN DOMINANCE FILTERS

Copyright 2006 The Ned Herrmann Group

 Herrmann Brain Dominance Profile
Average Thinking Styles
for Males & Females
A D
Upper Left Upper right
Problem solver Conceptualizer
Mathematical Imaginative
Technical Synthesizer
Analyzer Artistic
Logical Holistic

Males: Females:
292,576 215,730

Planner Talker
Controlled Musical
Conservative Spiritual
Organizational Emotional

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Administrative Interpersonal
Lower Left Lower Right
B N=508,306 C
 Herrmann Brain Dominance Profile

SAMPLE PROFILES
A D
Upper Left Upper Right
Problem solver Conceptualizer
Mathematical Imaginative
Technical Synthesizer
Analyzer Artistic
Logical Holistic

Planner Talker
Controlled Musical
Conservative Spiritual
Organizational Emotional

Copyright 2006 The Ned Herrmann Group

Administrative Interpersonal
Lower Left Lower Right
B C
Copyright 2006 The Ned Herrmann Group
 Herrmann Brain Dominance Instrument
SELECTED OCCUPATIONAL NORMS
SCIENTIFIC

TECHNICAL ARTISTIC

"TROUBLESHOOTERS"

FINANCIAL ENTREPRENEURIAL

LEGAL "MULTIDOMINANT DEVELOPMENTAL

MANAGERIAL MULTI TASKING EXPRESSIVE

ADMINISTRATOR FACILITATIVE

CUSTOMER SERVICE

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SUPERVISORY SOCIAL

SUPPORTIVE
 THE UNIVERSE OF THINKING STYLES
LOGICAL Double Dominant CONCEPTUAL
QUANTITATIVE Cerebral SYNTHESIZING
CRITICAL METAPHORIC
ANALYTIC Cognitive Pragmatic INTEGRATIVE
FACTUAL VISUAL
A D
Double Dominant

Double Dominant
Realistic

Right
Idealistic
Left

CREATIVE
Common NATURAL
Intuitive
Sense

B C
SEQUENTIAL EMOTIONAL
CONSERVATIVE Visceral Instinctual HUMANISTIC

Copyright 2006 The Ned Herrmann Group

CONTROLLED EXPRESSIVE
STRUCTURED Double Dominant SENSORY
DETAILED Limbic MUSICAL
 PREFERRED LEARNING STYLES

A UPPER LEFT UPPER RIGHT D

Quantifying Exploring
Analyzing Discovering
Theorizing Conceptualizing
Logically processing Synthesizing

INTEREST
MOTIVATION
PASSION

Organizing Sharing
Sequencing Internalizing
Evaluating Moving & Feeling

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Practicing Involving

B LOWER LEFT LOWER RIGHT C

WHOLE BRAIN® TEACHING & LEARNING MODEL

A D
intellectual
Logical Visual
Rational UPPER Conceptual
Quantitative Simultaneous
Theoretical Experimental

experiential
concrete

Non-Verbal
Verbal

LEFT RIGHT

Organized Emotional
Sequential Expressive
Procedural LOWER Interpersonal

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Methodical instinctual Kinesthetic

B C
 NO MATTER HOW “DIFFERENT” YOU ARE,

THERE ARE OTHER NORMAL PEOPLE LIKE YOU

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SOMEWHERE IN THE WORLD.
 WHOLE BRAIN® CREATIVITY & INNOVATION
PREPARATION / INCUBATION / ILLUMINATION / VERIFICATION
A D
LOGICAL THINKING VISUALIZATION
ANALYSIS OF FACTS IMAGINATION
PROCESSING NUMBERS CONCEPTUALIZATION

PREPARATION INCUBATION
& &
VERIFICATION ILLUMINATION

PLANNING APPROACH GUT REACTION

ORGANIZING FACTS SENSORY RESPONSE

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DETAILED REVIEW INTERPERSONAL

B ITERATIVE MODEL C
 Steps Along The Transformation
Mental Path To
Self-Development Application

Belief

Value Shift

Acceptance

Understanding

Copyright 2006 The Ned Herrmann Group

Awareness
Situationally, step into those modes
you least prefer
as required

Copyright 2006 The Ned Herrmann Group

 THINGS THAT WE ARE
DOING THAT WORK WELL,
SUCH AS TEACHING, MANAGING,
COMMUNICATING AND CREATING
ARE LIKELY, WHEN DIAGNOSED
TO BE WHOLE BRAINED.

Copyright 2006 The Ned Herrmann Group