Writing to Inform

What do you think ‘being

informed’ means?
There are lots of different
types of writing to inform.

There are examples of writing

to inform all around us, every
day. Can you think of any?
Information
 You need to consider…

Use of language
Use of facts
Tone
Style
Audience and purpose Text, layout and
images
Imagine you have to create an informational
chart: A visit to my school

Think about the following:

•How long will your text
be?
• How are you going to
structure your text?
• How will it be laid out?
• Who is your audience
and how is text going to
target them?
 Writing To Inform

Skills Language Example

Information should Give information Shoppers now

usually be given in about what is spend £1.6 billion a
the present tense. happening now so year on organic
use; it is, they are, products.
we will.

Use third person John, Susan, he, Fiona Holmes buys

format. she, they. organic vegetables
for health reasons.

Information is Facts are thing that There are 4000

supported by Facts. can be proved often farm inspections
shown by numerical per year.
evidence.
Skills Language Example

Use impersonal Do not speak to the reader by The Soil Association poll,
voice when using you or we. Avoid giving 72% said organic food tastes
writing to inform personal opinions e.g. I think… better.

Give a clear Use who, what, when and Recent consumer polls of
introduction where in your intro. shoppers in supermarkets
throughout the country
showed an increase in sales
of organic food.

Use description Height, colour, shape, Organically farmed salmon is

to help clarify distance are all elements of a much paler pink than non-
information. descriptive information. organic salmon because it’s
Comparisons can also be used fed on food without
to add information. colouring.

The structure Paragraphs should have sub- Cost:

should be headings and begin with a
Organic food costs more to
organised. topic sentence.
produce because…
ORGANIC FOOD INFORMATION TEXT
The growth of the Organic food industry
British shoppers now spend in excess of £1.6 billion a year on organic food. Most major supermarkets,
including Tesco, Sainsburys and Waitrose, have an organic fruit and vegetable section and most stock
organically produced fish and meat. The sale of organic produce has increased by 700% in the last five
years.
Health Factors
Studies have shown that organic food contains more of the essential vitamins and minerals the body
needs to stay healthy. Fiona Holmes, a nutritionist for the NHS, says that she buys organic vegetables
for health reasons. Organic food is grown without artificial pesticides and it is non-genetically
modified. It also contains fewer additives; the Soil Association which assesses organic standards does
not permit the addition of hydrogenated fat, aspartame or monosodium glutamate.
Environmental Benefits
Organic farming involves a high animal welfare standard; livestock is allowed to grow at a slower rate,
without the use of artificial growth hormones. Crops are also allowed to grow at a natural rate and to
ripen for harvest. As a result they must be supplied by local producers causing less pollution due to
transport.
Appearance
Organic products tend to have a wider variety of shape and colour. Organically farmed salmon is a
much paler pink than non- organically produced because the fish are not given artificial food colouring
as part of their diet. Organic potatoes vary more in shape and size, some being nobbly, some large,
some small, as nature tends to encourage variety as part of its disease fighting technique.
ORGANIC FOOD INFORMATION TEXT
Clear introduction
The growth of the Organic food industry
British shoppers now spend in excess of £1.6 billion a year on organic food. Most Impersonal
major supermarkets, including Tesco, Sainsbury and Waitrose, have an organic fruit
and vegetable section and most stock Organically produced fish and meat. The sale
of organic produce has increased by 700% in the last five years. Facts
Health Factors
Studies have shown that organic food contains more of the essential vitamins and
minerals the body needs to stay healthy. Fiona Holmes, a nutritionist for the NHS, Topic
says that she buys organic vegetables for health reasons. Organic food is grown sentences
without artificial pesticides and it is non-genetically modified. It also contains fewer
additives; the Soil Association which assesses organic standards does not permit the
addition of hydrogenated fat, aspartame or monosodium glutamate. Third person
Environmental Benefits
Organic farming involves high animal welfare standard, livestock is allowed to grow Present tense
at a slower rate, without the use of artificial growth hormones. Crops are also
allowed to grow at a natural rate and to ripen for harvest. As a result they must be
supplied by local producers causing less pollution due to transport.
Appearance Subheadings:
organised
Organic products tend to have a wider variety of shape and colour. Organically structure
farmed salmon is a much paler pink than non- organically produced because the fish
are not given artificial food colouring as part of their diet. Organic potatoes vary
more in shape and size, some being nobbly, some large, some small as nature tends Description
to encourage variety as part of its disease fighting technique.