SWOT ANALYSIS

SWOT ANALYSIS?
BENEFIT OF SWOT ANALYSIS
SWOT Analysis is a very effective way of identifying your
Strengths and Weaknesses, and of examining the
Opportunities and Threats you face.

Holding out an analysis using the SWOT framework helps

you to concentrate your activities into areas where you are
strong and where the greatest opportunities lie.
 SWOT ANALYSIS
STRENGTHS
List your WEAKNESSES
+ advantages List your
+ unique and low cost + disadvantages, limitations
resources What could you improve
+factors mean that you “get +factors lose you sales
the sale”

THREATS
OPPORTUNITIES
List your
List your
+ external trouble for the
+ chances to improves business
performance
+ obstacles do you face
+good opportunities can you
spot + what your competitors are
doing
*
SWOT ANALYSIS TEMPLATE
STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS
 SAMPLE SWOT ANALYSIS
POSITIVE NEGATIVE

INTERNAL STRENGTHS WEAKNESSES

FACTORS
- Your specialist marketing expertise - Lack of marketing expertise
- A new, innovative product or - Undifferentiated products or services
service - Location of your services
- Location of your business - Poor quality goods or services
- Any other aspect of your business - Damaged reputation
that adds value to your product or
service
EXTERNAL OPPORTUNITIES THREATS
FACTORS
- A developing market such as the - A new competitor in your home
internet market
- Mergers, joint ventures or strategic - Price wars with competitors
alliances - A competitor has a new, innovative
- - moving into new market product or service
segments that offer improved - Competitors have superior access to
profits channels of distributions
*
- A new international market - Taxation is introduced on your
- A market vacated by an ineffective product or services
competitor
SWOT ANALYSIS APPLICATION
• Examples of SWOT analysis can be used to assess:
– A business idea
– A company (its position in the market, etc.)
– A new market or launching a new product
– A method of sales distribution
– Launching a new product or brand
– Etc.
 HOW TO USE SWOT ANALYSIS:
STRENGTHS
• To carry out a SWOT Analysis write down answers to the
following questions. Where appropriate, use similar questions:
1. What competitive advantages do you have?
2. What do you do well and naturally?
3. What resources do you have access to?
4. What do people see as your strengths?

*
 HOW TO USE SWOT ANALYSIS:
•
STRENGTHS
Consider this from your own point of view and from the point of view of
the people you deal with.
– Don't be overly modest. Just being realistic.
– If you are experiencing any trouble with this, try writing down a list
of your characteristics. Some of these will hopefully be strengths!

• In looking at your strengths, think about them in relation to your

competitors - for instance, if all your competitors provide high quality
products, then a high quality production process is not a force in the
market, it is a requirement.
 HOW TO USE SWOT ANALYSIS
WEAKNESSES:
• To carry out a SWOT Analysis write down answers to the following
questions.
1. What could you do to improve them?
2. What do you miss badly?
3. What you should avoid?
• Look at this from an internal and external basis:
1. Do other people seem to perceive weaknesses that you do not
see?
2. Are your competitors doing any better than you?
• It is best to be realistic now, and face any unpleasant truths as soon as
,
possible.
 HOW TO USE SWOT ANALYSIS
OPPORTUNITIES:
• To hold out a SWOT Analysis write down solutions to the following
queries.
• Where are the good opportunities facing you?
• What are the interesting trends you are mindful of?
 HOW TO USE SWOT ANALYSIS
OPPORTUNITIES:
• Useful opportunities can arrive from such things as:
• Changes in technology and markets on both a broad and narrow
scale
• Changes in government policy related to your line of business
• Changes in social practices, population profiles, life style alterations,
etc.
• Local Events
• A useful approach to looking at opportunities is to look at your strengths
and ask yourself whether these open up any opportunities. Instead,
attend at your weaknesses and ask yourself whether you could open up
opportunities by doing away with them.
 HOW TO USE SWOT ANALYSIS
THREATS:
. To hold out a SWOT Analysis write down solutions to the following queries:
1. What obstacles did you face?
2. What is your competition doing differently?
3. Are the required specs for your job, products or services changing?
4. Is changing technology threatening your status?
5. Cause you have bad debt or cash-flow problems?
6. Could any of your weaknesses seriously threaten your job?
Bearing out this analysis will often be illuminating - both in terms of
pointing out what needs to be managed, and in putting problems into
perspective.
 SUMMARY
.

SWOT is the internal assessment of the

company where company can
influence and formulate in their
objectives and strategies