VARIOUS MEDIA IN THE

AGE OF INFORMATION
PRINT MEDIA
•Characteristics:
• A proponent of literacy
• Generally portable
• Independent form of media
• Follows structure
NEWSPAPER
• Typical sections of a newspaper:
• News Section – where records of events
are found
• Photojournalism – telling stories through
images
• Opinion Section – contains editorials,
letter to the editor and editorial cartoons
NEWSPAPER
• Typical sections of a newspaper:
• Sports Section – features local, national and
international sports events
• Entertainment Section – offers feature
articles on films, music, art, and food; may
also include comic strips, column on advice,
and horoscopes
• Classified Ad Section – contains ads on
services, job opportunities, and bidding
BROADCAST MEDIA
•Radio Broadcasting
• Guglielmo Marconi (Italian)
• Transmitted a message without any need for
wired connection by casting electronic signal
to space to be captured at random points
• Notable roles of radio in history
• Used in military especially during WW1
• Golden age of radio after the war ended in
1918
BROADCAST MEDIA

• Source of news during WW2

• Used by the Japanese Emperor to
surrender after bombings in Hiroshima
and Nagasaki, Japan
BROADCAST MEDIA

• Two Types of Radio Formats

1. AM (Amplitude modulated) Radio
2. FM (Frequency modulated) Radio
BROADCAST MEDIA
• Examples Radio Programs
• Dramatic Programs
• Non-dramatic programs
• News and commentary
• Talk show
• Counseling
• Educational
• Informative
BROADCAST MEDIA
•TV Broadcasting
• Paul Nipko (German)
• Successfully transmitted an image in 1884
• Examples of TV programs
• Dramatic programs
• Drama series
• Drama special
• Sitcom
BROADCAST MEDIA

•TV Broadcasting
• Non-dramatic programs
• News and public affairs programs
• Talk show, debate, discussion program
• Contest, quiz show, game show program
• Educational Program
• Informative program
• Variety shows program
Broadcast media Advantages Disadvantages
Local coverage Audio only
Low cost Clutter
High Frequency Fleeting message
Radio Low production cost
Well segmented audience

Mass coverage Low selectivity

High reach High absolute cost
Impact of sight, sound and Short message life
Television motion High production cost
High prestige Clutter
Moderate cost per thousand
exposure
 NEW MEDIA
• Characteristics:
• Network linkage: Vanishing Fixed Place
• Ubiquity
• Digital
• Space Binding and distance insensitivity
• Geographical insensitivity
• Personalized
• Prothesis and telepresence
• Virtuality, Virtual Community
• Hypertext
• Interactivity
• Push vs. Pull
• Convergent
 NEW MEDIA
• Social Networking Sites
1.Facebook – an American online social
media and social networking service
company created by Mark Zuckerburg and
fellow Harvard University students: Eduardo
Saverin, Andrew McCollum, Dustin Moskovitz
and Chris Hughes in February 2004
 FACEBOOK

MARK ZUCKERBURG
EDUARDO SAVERIN
ANDREW McCOLLUM
CHRIS HUGHES
 NEW MEDIA
• Social Networking Sites

2. Twitter – a
micro-blogging site created
by Jack Dorsey in March 2006 and
launched by July of that same year
 TWITTER

JACK DORSEY
 NEW MEDIA
• Social Networking Sites
3. Instagram – a photo-sharing site that
incorporates short video-sharing created by
Kevin Systrom and Mike Krieger launched in
October 2010
 INSTAGRAM

KEVIN SYSTROM MIKE KRIEGER

 NEW MEDIA
• Social Networking Sites
4. Youtube – video-sharing website created by
PayPal employees in February 2005

5. Tumblr – a blog site that enables to post

multimedia contents
CONVERGENCE OF MEDIA IN THE AGE OF INFORMATION

1. Digital Print Media

2. Teleradio
3. Stream Media