MARKET PROFILE PROJECT (MDE WISE)

City Introduction Top 50 Outlets Customer Information Log

Top 25 PCI Outlets

Territory Map
Top 25 Coke Outlets
Resources deployed (TOT, Signage, Discount)
Distribution Capacity on each outlet must be mentioned

Liquid Financials
Empty
Discounted/Non-Discounted Split
Vehicles Wholesale/Retail ratio
Competitor Analysis Discount Per case

Outlets NSR
Volumes Advance Outlets Performance
Resources Achievements

Route Wise Profile

SWOT Analysis
Outlets
Category wise split
VPO/Cooler Thruput ROI
City Introduction

Population=50000

Beverage Volume=1.5 Million

City Map

Outlet Universe=2000

Market Share=67%
Territory Map

Territory Map
Distribution Capacity

Brand Wise Empty Vehicle wise delivery Brand Pack Wise Stock
capacity Requirement
First Load out 7up 9500
Vehicle Utilization 2018 M Dew 4500
Mirinda 3500
M Dew 555 Vehicle First Load Pepsi 4890
Vehicles Quantity
Pepsi 423 Jack
Capacity

600
Capacity
2100
7up Free 400
1
7up 791 Hyundai 1 300 200
Sting240ml 3200
Sting 500ml 1100
Mirinda 470 Master

Total
1

3
400

1300
32

2332 Aquafina 1.5ml 4400

Aquafina 500ml 2500
Slice 430
Competitor Analysis
Pepsi Coke Others
Outlets
Outlets Outlets
700
697 600

TOT TOT TOT

384 550 140

Vehicles Vehicles Vehicles

03 03 4

Volume Volume Volume

300000 250000 200000

VPO/Cooler Thru Put VPO/Cooler Thru Put VPO/Cooler Thru Put

430 416 285
Route Wise Profile
PSR 1 PSR 2 PSR 3 PSR 4
Outlets
Outlets Outlets Outlets
135
106 131 131
TOT
83 TOT
TOT TOT
66
70 66
Vehicles
01 Vehicles Vehicles Vehicles
01 01 0

Volume Volume Volume Volume

85000 65000 57000 55000

VPO VPO VPO VPO

655 555 475 485
Name Address TOT Injected

3404 - BUKHARI SWEET & BAKERS CHONGI # 5 MAMOKANJAN 1

18114 - MAKKAH S/S GENERAL STORE JIGRANVI CHOWK 4

115184 - MIAN TASTY POINT FAST FOOD RAIL BAZAR # 2 2

90559 - HAMZA GENERAL STORE JIGRANWAN CHOWK 1

12362 - PAPU PAN SHOP QUAID E AZAM CHOWK TARIQ CLY 1
78200 - KANJAN COLD CORNER CHONGI#05 MAMOKANJAN 2

90543 - AL WAHEED SWEET & BAKERS NATIONAL BANK BAZAR MAMOKANJAN 3

113953 - AL MADINA GENERAL STORE JAGRANWA CHOWK MAMOKANJAN 2

47823 - CHAMAN ICE BAR COLD CORNER BANK BAZAR 3

61857 - DERA HOTEL & RESTUARANT KAMALIA ROAD MAMUKANJAN 3

115181 - GHULAM RASOOL SWEET & BAKERS BANGLA CHOWK 2

140355 - ASIF K/S KARYANA STORE BANGLA CHOWK 1

142282 - ZAIKA HOTEL & RESTUARANT BANGLA CHOWK 3

3582 - ZAFAR SWEET & BAKERS SWEET & BAKERS BANGLOW ROAD MAMOKANJAN 3

29890 - BUKHARI COLD CORNER BANGLA ROAD 4

40748 - SHAKEEL KARYANA STORE BANGLA CHOWK KAMALIA ROAD 3

140022 - BABA FARID S/B SWEET & BAKERS BANGLA CHOWK 0

38379 - AL MADINA SWEET & BAKERS BANGLA CHOWK MAMOKANJAN 6

115528 - AL KHARI SWEET & BAKERS BANGLA CHOWK 2
52448 - SHAKIR COLD CORNER BANGLA CHOWK MAMOKANJAN 3

3429 - SARWAR HOTEL & RESTUARANT BANGLA CHOWK MAMOKANJAN 6

44501 - SHEHBAZ(SHAID SWEETS) SWEET & BAKERS BANGLA CHOWK 2

35853 - ASGHAR KARYANA STORE BANGLA CHOWK 3

115188 - BISMILLAH COLD CORNER BANGLA CHOWK 1

148943 - CHAUDHARY SWEET & BAKERS BANGLA ROAD 2

8087 - GHULAM DASTGIR KARYANA STORE CHAK KALLIAN WALA 2

115158 - BABA FAREED KARYANA STORE KILLIANWALA 2

74993 - NOOR KARYANA STORE CHAK # 547 GB 2

39516 - YASIN COLD CORNER ADDA KALLIAN WALA 2
60335 - IMTIAZ KARYANA STORE KALIANWALA 2
13971 - FAREEDI COLD CORNER CHAK 189 GB 2
82710 - ADNAN KARYANA STORE CHAK#189 GB MAMOKANJAN 2
61866 - WAQAS KARYANA STORE CHAK # 509 GB MAMOKANJAN 3
27817 - ZAHID KARYANA STORE CHAK # 509 G.B. 2
3528 - IQBAL KARYANA STORE CHAK 512 G.B. 3
18121 - QADIR KARYANA STORE CHAK # 508 GB 2
Outlet Code Outlet Name Status
41943 Akrim k/s 503GB COOK
60340 BISMILLHA K/S COOK
177499 TAHIR K/S509 GB COOK
147470 HUSANIN K/S SAIM NEHIR COOK
147464 HAJI K/S 503 GB COOK
82710 ADNAN K/S 189 GB COOK
16598 SHAZAD K/S PURANA DAK KHANA COOK
134560 RAMZN K/S LAYQAT CHOWK COOK
133964 ARSLAN K/S 548 GB COOK
133958 SAMIULLHA K/S 548 GB COOK
59944 GORHA S/B KILANWALA COOK
8087 GHULAM DASTGEER K/S KILINAWALA COOK
148061 RAIZ K/S JALI THARNA COOK
140333 ALLHA WASHA K/S HAFIZ ANYAT WALAT COOK
14952 NADEEM K/S COOK
60326 LAYQAT K/S GHOSIA CLY COOK
43784 DATA K/S GHOSIA CLY COOK
3418 NASEER K/S HAMEDABAD COOK
148512 BUTT K/S COOK
117523 AKTHAR K/S DARBAR SALA DEEN COOK
117604 SAJID K/S DARBAR SALA DEEN COOK
148089 ARSHID K/S DARSNA MOR COOK
117583 THAIR K/S 53/1 COOK
120265 MUDASIR K/S 53/1 COOK
117580 GHULAM FARID K/S 53/1 COOK
60327 SADIQAT K/S GHOSIA CLY COOK
147473 KHADAM HUSSAN K/S DARBAR SALADEEN COOK
82720 NADEEM D/C SAIM NEHIR PEPSI
27810 YOUSAF K/S 508 GB PEPSI
22459 ISMAIL K/S 52 GB PEPSI
84578 MURTAZA K/S 508 GB PEPSI
117596 TIPU K/S 508 GB PEPSI
117578 PAPU K/S 190 GB PEPSI
117579 ARSHID K/S 190 GB PEPSI
115165 UMERDARAZ K/S 190 GB PEPSI
86048 ALLHA DITA K/S 190 GB PEPSI
119855 YASEEN K/S 496 PEPSI
115176 GHULAM RASOOL K/S HAMNDA BAD PEPSI
142282 ZIAKA H/O &R/S BANGLA CHOWK PEPSI
159659 ASIF K/S BANGLA CHOWK PEPSI
115188 BISMILLHA D/C BANGLA CHOWK PEPSI
82721 THAIR K/S BANGLA CHOWK PEPSI
17789 HAFIZ ABDUAL RAZIQ K/S BANGLA CHOWK PEPSI
16608 MAZHIR T/S BANGLA ROAD PEPSI
3401 SAJID K/S BANGLA ROAD PEPSI
3402 A.D K/S BANGLA ROAD PEPSI
114049 AMEEN T/S BANGLA ROAD PEPSI
82709 FAROOQ K/S 499 GB PEPSI
16607 NASIR K/S 499 GB PEPSI
58755 M.ALI K/S 499 GB PEPSI
115167 IMTAYZ K/S 554 GB PEPSI
113461 HASAN K/S 554 GB PEPSI
Financials

Discounted/Non Discounted Split Wholesale/Retail ratio

89 / 608 40 / 60

NSR Average Discount Per Case

106 24
Advance Outlets Performance
Achievements
Achieved 09 Targets for the year of 2018
Achieved Feb and March target of 2019
Increase Market Share with 17%
Meet Growth wise target
SWOT Analysis

We have comprehensive product portfolio as Heavy competition with Coca Cola

compare to other companies.
High rates
We have high market share due to many
Perceived unhealthy roducts like Sting.
brands.
Failed brands effect the brand image.
Well known and financially strong distributor.
Mosly rural area

Wholesale market is always main threat for

Improving the products to makes customer us.
loyal.
Rates variation and inflation.
Increasing the territory which is near town to
us like Mureedwala town. Company policies
By injecting more vehicle cover more area. Government Norms like PFA banned sting
last month
Distribution ROI

R-O-I = Earning - Expense ÷ Investment X 100

Distributor Revenue Staff Salary Land - Own
Distributor Margin Staff Commission
Building - Own
Staff Incentives
Distributor incentive Furniture & Fixture
Staff Training
Matching Discounts Rents Electrical Appliances
PBC Support Repair&Maintenance Computers
Depreciation
Route Vehicles
Fuel
Insurance Vehicles - own
Taxes Staff Vehicles
Phone/Mobile Bills Fork Lifts
Printing&Stationery Chilling Equipment
Postage Glass and Shell
Generator Signage
Legal Charges Deposits
Utility Bills Agency Security
Entertainment Working Capital
Staff Transpotation Floor Stock
Bad Debts Trade Credit
Glass Exchange Cost
Empty&Shell Breakage