A presentation GREENPLY

INDUSTRIES LTD

Presented By:
Ashmita Paul Majumdar
19MCMS047014

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 GREEN PLY INDUSTRIES LTD COMPANY PROFILE

• Greenply Industries Ltd, formerly known as Mittal Laminates Ltd, is a

part of the Greengroup of Industries.. The Company is engaged in the
business of manufacturing plywood and allied products, medium
density fiber boards (MDF) and allied products through its factories at
various locations.
• The company was founded in 1984 with its registered office located in
Assam.
• Greenply Industries Limited (GIL) is India's largest interior infrastructure
company with a whopping turnover of Rs. 1655 crore.

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 • The Plywood & Allied Products segment is engaged in the business of
manufacturing and trading of Plywood, block boards, veneer, doors and
other wood panel products through its wholesale and retail network.
• The Medium Density Fibre Boards & Allied Products segment is engaged
in the business of manufacturing of Medium Density Fiberboards and
other allied products through its wholesale and retail network.
• The Company offers a portfolio of residential and commercial products
comprising plywood and block boards, MDF, wood floors, flush doors
and decorative veneers.
• The Company offers Wood floors under the brand name Green
Floormax.

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 PEST ANALYSIS AND ITS IMPORTANCE

• A PEST analysis is a widely used strategic planning tool used to identify

the political, economic, social and technological factors affecting a
project and its planning process.
• With the help of this analysis business owners get a better
understanding of whether their next business move is strategic or
idiotic.
• For example, political factors aren’t only related to elections, about
wages, taxation, and intellectual properties. The company also have to
consider laws in any other country they do business.

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 • The marketing budget can be influenced or more people can be put on
the floor to close sales.
• But the categories of PEST can’t be influenced easily. Political, economic,
social, and technological factors exist and will continue to exist without
any input.
• PEST analysis requires research and data, sometimes ten years old and
sometimes only a couple years old.
• The more information the company have to sift through, the more
accurate the final results will be. By looking into the past and the
present, the company can make predictions for the future.

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 SWOT ANALYSIS AND ITS IMPORTANCE

• SWOT stands for strengths, weaknesses, opportunities and threats. The

first two are internal to an organisation whereas the last two are
external.
• It helps the organisation to build on what they do well, to address what
they're lacking, to minimize risks, and to take the greatest possible
advantage of chances for success.
• SWOT Analysis brings to light whether the business is healthy or sick.
• An undertaking comes to know of both internal as well as external
factors affecting its success or failure.

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 • It helps in the formation of a strategy so as to make preparations for the
possible threats from the competitors.
• SWOT analysis evaluates the business environment in a detailed manner
so as to take strategic decisions for the future course of action.
• In India, the importance of SWOT analysis has further increased since
1991 i.e., after the adoption of the policy of LPQ (Liberalisation,
Privatisation and Globalisation).

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 PEST ANALYSIS OF GREENPLY INDUSTRIES LTD

POLITICAL:
• The government investments in infrastructure such as museums,
assembly houses, railway and aeroplane interiors etc are critical prime
movers for plywood demand.
• Environmental norms imposed by the government have a significant
impact on the project costs
• Due to lower realisations in plywood and losses in wallpaper, gross
margins lower by 310 year over year to 44.8%.

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 ECONOMIC:
• After registering a growth of 7.2% in FY2018 and6.8% in FY2019, the
Indian economy is expected a GDP growth of around 6.9% in FY2020.
• Plywood revenues down by 23.7% year over year to 305.78 crores,
contributing 72.8% of net sales.
• Due to lower realisations in plywood and losses in wallpaper, gross
margins lower by 310 year over year to 44.8%.
SOCIAL:
• Being a responsible organization, Greenply is committed to embrace
sustainable business practices as a core business strategy.
• It will create a balance between the technology and environment.

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 • The company has formed a specific department named Green Strategy
Group (GSG), which will act as a nodal agency to maintain sustainability.
• The prime mandate of the Green Strategy Group is to systematically
monitor environment impact on entire value chain.
TECHNOLOGICAL:
• Greenply encourages its employees to have strategic joint ventures for
production and development of technologically more advanced
products.
• Greenply gives extra attention to the selection of non-polluting
technology, waste minimisation and to develop technology where the
energy can be taken from the renewable energy souces.

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 SWOT ANALYSIS OF GREENPLY INDUSTRIES LTD

STRENGHTS:
• Barriers of market entry.
• Existing distribution and sales network.
• High profitability and revenue.
WEAKNESS
• Competitive market
• Tax structure

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 OPPURTUNITIES
• Growing Economy
• New markets.
THREATS
• Government regulations.
• Tax changes.
• Increasing costs
• Price changes.

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