MY BUSINESS PLAN

Pet Sitting at Its Finest

 WHAT DO I WANT?
• What I want is a loan of cash to proceed and improve my business with
better knowledge and more advertising. This loan will go to the
management and production of promotional items such as signs, posters,
billboards etc. The loan will also be used for toys and treats for the pets(only
used if allowed by owner) to make the process more enjoyable and
influential for the pet.
 WHAT IS IT I AM DOING?

• The industry of my business is pet sitting. Most of the business’ out there today
don’t give the tender love and care to the customers pets that my business’
will give. This is one of my advertising tactics to help further my business and
compete on the level of other business’ in the industry.
 WHO ARE MY POTENTIAL
CUSTOMERS?
• My business will have a vast majority of customers do to the fact that my
business will help with anyone who owns a pet/pets. My Business will deal
with any sort of pet including dogs, cats, rodents, small mammals, birds, fish
and reptiles.
 WHO IS OUT THERE NOW?

• There aren’t many business in this line of industry which is good personally for
my business. Other Competing companies out there are Tails Niagara, All
Niagara Pet Sitting, Niagara Regional Pet & Home Services, Pupadise Inc.
and PetSitter.com.
 DESIGN AND DEVELOPMENT PLAN
• I will make all the phone calls and do all of setup all of the ways of
advertisement. Most of the initial loan will go towards all of the different ways
of advertising such as making posters and signs, getting billboards, setting up
a website and purchasing Google AdWords and trying to establish a radio
advertisement.
 EMPLOYEES AND FACILITY

• For my business, the only employees is myself and there is no need for a
facility because of the fact that I am at work at peoples houses because of
the pets themselves. I will be responsible for the advertising and the labour of
the business
 FINANCIAL FACTORS
• To start up my business I need to establish clients as a source of revenue. To
establish these clients by promoting and advertising my business. A good
percentage of the loan ($3000) will go towards sustained advertisement to
establish good clients. Also some will be set aside for necessary materials
when needed. To stay afloat, the charge will be $20 - $30 a day and $45 -
$75 overnight. Or $200 - $300 a week. The prices vary depending on the
certain specifications and requests made by the owners during the visits. My
break even point is $3000 to pay back the initial loan to start my business.