Professional Documents
Culture Documents
Advertising
Advertising
Marketing
is a process that involves design, creation, research and data mining
about how to best align the idea of a product or service with the target
audience. Marketing helps to define the product even more than the
actual product does.
Advertising
is the literal process of making a product and service known to an
audience. It is the description used to present the product, idea or
service to the world. This generally entails advertising campaigns in the
media. An advertising campaign uses creative positioning in the media.
Advertising must be timely and used in a specifically strategic way.
Advertising Vs Marketing
Marketing refers to preparing a Marketing is a more controlled
product for the marketplace. and wider-reaching process,
Advertising is making your while advertising is specific to
product and service known to brand communication. In a
an audience or marketplace. way, marketing is both research
Advertising is a specific step of and practice, while advertising
marketing. Advertising uses the is straight practice. Marketing
data and research collected by involves consumer behavior
marketing strategies to best and marketing research, while
communicate the brand. advertising involves creative
endeavors like design and
multimedia production.
Advertising Planning Process
5Ms Process
Mission, Money, Message, Media, Monitoring
Setting Advertising objectives
Setting Advertising Budget
Message Decision
Media/Selection/Decision
Evaluating the Comapaign
Setting Advertising Objectives
Introduction
Create awareness of product in the mind of the
consumer
Growth
Set advertisement differentiating your product aparat from
your competitors
Maturity
Remind your customer about your product
Decline
Cut off their experiences for advertisement
STP 3 steps
Segmenting
Identify basis for segmenting the market,
develop segment profile, Dividing a market into distinct
groups with needs / characteristic / Behavior variable
1)Geographic
Divide market into different geographic units
Country wise, Region wise, Population density, Climate
weather
2)Demographic
Age, gender, interest, education, income level
3) Psychographic
Social class, life style, personality, Characteristic
4) Occasional