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  • Rayban-Product Life Cycle: Group-9 Abhiesh R Kushal Jain Piyush Sharma Himanshu Aggarwal Keerti Meka

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    Kushal Jain
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    Ray-Ban was introduced in 1936 and their most successful model, the Aviator, launched in 1937. They entered the Indian market in 1990 and were sold to Luxottica Group in 1999. The document discusses Ray-Ban's product life cycle characteristics from introduction through growth, maturity, and decline. It also covers their competitors who entered the Indian market in the 1990s and 2000s, as well as key Ray-Ban products, price ranges, target customers, and advertising in India.

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    Marketing Related Project

    Original Title

    Ray Ban's PLC

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    Ray-Ban was introduced in 1936 and their most successful model, the Aviator, launched in 1937. They entered the Indian market in 1990 and were sold to Luxottica Group in 1999. The document discusses Ray-Ban's product life cycle characteristics from introduction through growth, maturity, and decline. It also covers their competitors who entered the Indian market in the 1990s and 2000s, as well as key Ray-Ban products, price ranges, target customers, and advertising in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    40 views8 pages

    Rayban-Product Life Cycle: Group-9 Abhiesh R Kushal Jain Piyush Sharma Himanshu Aggarwal Keerti Meka

    Uploaded by

    Kushal Jain
    Ray-Ban was introduced in 1936 and their most successful model, the Aviator, launched in 1937. They entered the Indian market in 1990 and were sold to Luxottica Group in 1999. The document discusses Ray-Ban's product life cycle characteristics from introduction through growth, maturity, and decline. It also covers their competitors who entered the Indian market in the 1990s and 2000s, as well as key Ray-Ban products, price ranges, target customers, and advertising in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    RAYBAN-

    Product Life
    GROUP-9
    ABHIESH R

    cycle KUSHAL JAIN


    PIYUSH SHARMA
    HIMANSHU
    AGGARWAL
    KEERTI MEKA
    Story so far….
    1936- Bausch & Lomb introduced
    Ray-Ban brand.
    Poloroid Technology.
    1937- most successful model
    Aviator is launched.
    1990- introduced to Indian Market.
    1999- Sold to Luxottica Group.
    Product life cycle: Characteristics
    100
    Introduction + growth maturit
    90
    y
    80
    74 7476
    66
    60
    52
    sales( in crore)
    40 40 3943
    35 profit( in crore)

    20 2022
    1214 15
    5 8
    0 0 3 2

    -10
    -20

    *source: monetcontrol.com
    Competitors
    1990-1997:
    Oakley and Gucci launched in Indian
    Market.

    1998-2010:
    Fast Track launch its sunglasses in1998.
    Products in India
     launch Aviators 1n 1990
     Cockpit-RB3362, Wayfares-RB4105,
    Clubmaster-RB3342

    Price Range
    2 segments –
     Mid-premium segment with a price band of
    Rs 2,500-5,000.
     The designer segment with a price band of
    Rs 7,000-20,000.
    Customers

    Age: Prominently people in the age group


    of 22 – 40 i.e. Generation X and
    Generation Y (Young and Middle aged)
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