Marketing plan of

Indiatel
telecommunication
(Indiatel Sim card)

Submitted by-
Jayesh Verma(07)
Tanuja Tolia(33)
 Executive summary
Indiatel is engaged in the manufacturing of mobile devices and in
converging Internet and communications industries, with 10000
employees in country.
 Indiatel produces mobile devices for every major market
segment and protocol, including GSM, CDMA, and W-CDMA .
Indiatel offers Internet services that enable people to
experience music, maps, media, messaging and games.
Indiatel's subsidiary
Indiatel Siemens Networks produces telecommunications
network equipment, solutions and services. as, it has a huge
market share in mobile phones, and now it can diversify into
Indiatel networks
i.e. Indiatel sims.it can act as a new positioning by Indiatel.
Indiatel has good faith in the minds of the customers. So, it is
easier for the company to attract new as well as existing
customers.
 Challenges:-

As, already there are no. of telecommunication networks like

Airtel, Vodafone, Idea, TATA, Reliance etc, so there will be
huge competition in the market. As our services are new in this
sector we will face some challenges to stand in this huge
competition. on the other side as we are famous in Indiatel
mobile phones and we have good image in the minds of the
customers, so it is easier to convience our customers
 Current market Situation
• The current market situation in this
sector is full of competition. Different
players are providing different kinds of
plans and services to attract more and
more customers. Every day each player
is providing new plan to attract others
companies customer. The major leader
in today’s context is AIRTEL leading by
VODAFONE by BSNL and IDEA
• The country was divided into 23 circles
when the mobile phones were
introduced in the country. Separate
licenses were given out for each of the
circles in 1994. The circles were
classified as Metros, A, B or C
depending upon the revenue potential
for the circle with Metros
 Customer analysis:-
We will be targeting all segments
of the people, by providing them
all kinds of services according to
their need or wants. For example,
we will be providing different
plans for different customers
according to their usage and
needs.
Today customers wants goods and
services according to their need so
we will be having separate plans
for students, teenagers, adults,
service people, business people
etc. i.e. we will be providing
customized products
 Competitor analysis:-
Airtel is leading the market with 93.923 million subscribers,
capturing a market share of 32.57%. BSNL bags third position
with 46.684 million GSM subscribers. Followed by this is Idea,
with a subscriber base of 43.023 million in comparison to 41.519
million a month earlier. The new entrant Aircel, ended March
with 18.478 million subscribers, holds 6.41% of market share.
Reliance Telecom GSM subscriber base reached 11.145 million
from 10.745 million in February 2010.
So, Airtel, Vodafone, Bsnl ,
Idea, Aircel, Reliance are
major competitors which can
hinders in the growth of
Indiatel.
 Swot analysis:-

Strengths:-

• Huge market share in mobile sector

• Indiatel has world-class research, design and
engineering team
• Indiatel has global relationships with all major
phone companies worldwide
• Indiatel's strong management team has come
through many crises unscathed
Weaknesses:
Indiatel will likely be late in developing third-
generation (internet-enabled) phones

Opportunities:
--The world biggest phone companies are
willing to tie-up with Indiatel's snazzy phones.
--There is growing world market for cell
phones and network, especially in developing
countries such as China and India
--The cell phone market reach 3 billion units
per year by end of the year 2010.
 Our vision
• Indiatel is a consumer led company. There is a progressive and
continuous increase in consumer involvement with technology
and communications globally. People are broadening their
modes of communication to include the web and, social
networks are becoming central to how people communicate.

• People want to be truly connected, independent of time and

place, in a way that is very personal to them. And, Indiatel’s
promise is to connect people in new and better ways.

• Indiatel’s strategy is to build trusted consumer relationships

by offering compelling and valued consumer solutions that
combine beautiful devices with enriched services.
 Product Description:-

Product- mobile Sim

Category- pre-paid and post paid
Features- related to different plans.(post paid)
Students scheme(pre paid) – 50 rs sim, 1 yr validity,
local call 40 paisa, std-60 paisa, sms 10 paisa, free hello
tune
For business people- 100 rs sim, 1yr validity, local & std
call-60 paisa, sms 20 paisa
In case of post paid sims, customized services will be
given and according to customers demand different
plans will be made and charged.
 Marketing strategy
Geographic
World region – Asia
Country – India
Cities – Reach out maximum places
Demographic
Age – All age group
Gender – Male, Female
Income – All income groups
Occupation – Every sector
Religion – Irrespective of religion
Psychographic
Social class – All class of people
Lifestyles – Urban, rural, and even far villages
Behavioural
Benefits – Quality
Loyalty status – Strong
 Marketing mix
Product:-
Product involves mobile Sims.
 
Price:-
Price will be kept, keeping in mind competitor’s price. Mainly
while pricing, different segments and different plans they
are taking will be kept in mind.
 
Place:-
Product will be available in Indiatel centres. Besides this,
different vendors, retailers, suppliers can be used. Canopies
can also be made outside school, colleges, offices, and main
stress will be laid on rural market.
Promotion:-
• Promotion is a key element of marketing program and is
concerned with effectively and efficiently
communicating the decisions of marketing strategy. It
influences the target consumer’s perceptions to facilitate
exchange between the marketer and the consumer. Some
of the promotional strategies used by Indiatel are:-
• Advertising on TV, Radio
• Direct selling
• Personal selling
• Different offers
• Motivating the channel i.e.distributer margin
• Free sims, who purchases any Indiatel mobile phone
 Conclusion

As Indiatel is the leading manufacturer of mobile

phones whole over the world, its new strategy of
diversification in Indiatel Mobile Network will be at
great success, also customers are loyal to Indiatel
and Indiatel has positioned itself properly in the
minds of all the customers. It will be easier for
Indiatel to attract its existing customers.
Thank you…