MIL PPT 05

Revised: May 24, 2017

MEDIA AND INFORMATION

LITERACY (MIL)

THE EVOLUTION OF TRADITIONAL

TO NEW MEDIA (Chapter 2)
Mr. Arniel Ping
St. Stephen’s High School
Manila, Philippines
 LEARNING OBJECTIVES
Learners will be able to…
•Explain the evolution of media.
•Identify the characteristics of media
during the prehistoric age, industrial
age, electronic age, and new age.
•Appreciate the roles and functions of
media in democratic society.
 TOPIC OUTLINE

THE EVOLUTION OF
TRADITIONAL TO NEW
MEDIA
Performance Task
Political Cartoons
ANTICIPATION
– REACTION
GUIDE
 “If the Titanic sank
somewhere in the Atlantic
Ocean, how do you think
the news reached people
in England and New York
that time?”
Source: https://amt.caltech.edu/resources/cartoons
 PREHISTORIC AGE
ORAL LANGUAGE
was the medium of
communication.
 INDUSTRIAL AGE
• started in England and other European
countries in the 18th century
• marked from the shift of agricultural and
handicraft economy to one dominated by
machines
• marked the use of iron and steel
• transportation and communication develop
 INDUSTRIAL AGE
Primary industry
• agriculture, forestry, fishing, mining
Secondary industry
• manufacturing
Tertiary industry
• service industry, banking, finance,
insurance, investment, real estate service,
education, transportation, communication
 INDUSTRIAL AGE
During this period,
printing flourished.
Communication were
developed like telegraph,
radio, and telephone.
 ELECTRONIC AGE
Thomas Alva Edison was able to
invent a duplex telegraph which can
transmit two messages simultaneously in
one wire and print converted electrical
signals to letters. These messages from the
telegraph were called telegrams. Morse
code was used in telegraphs to send
messages.
Alexander Graham Bell was the first
who got the patent for the telephone.
 ELECTRONIC AGE
This age made great
contribution in the
development of radio,
television (colored), films
(CD and DVD) and the
telephone as media of
communication.
 NEW INFORMATION AGE
At what age did you start
to have your own cellular
phone? Can you do away with
your cellular phone for a
week? Why? Why not?
 NEW INFORMATION AGE
In the 1980s, the desktop
computer arrived in the
Philippines. Wordstar was
the first word processing,
later it became Word
Perfect. (MICROSOFT)
 NEW INFORMATION AGE
By 1998, the telephone
has evolved into a portable
gadget called cellular phone
with antenna and can only be
used for oral communication.
 NEW INFORMATION AGE
By 2000, cellular
phone and computer
became more compact
and handy; camera was
an added feature.
 NEW INFORMATION AGE
There were still pen and
paper means of
communication (snail mail).
Social networking sites
became available for faster
means of communication.
 NEW INFORMATION AGE
In this age, the computer
and the Internet become
part of education, business,
government,
communication,
socialization, religion, and
other activities.
 PERFORMANCE TASK : POLITICAL CARTOONS

Instructions
1. Draw on a short bond paper a political
cartoon depicting your opinion about
how Philippine media performs its roles
and functions in the Philippines which is a
democratic country. (10 points)
2. Explain the message of your political
cartoon in not less than 3 sentences. (5
points)
Rubric
EXCELLENT VERY GOOD GOOD N. I.
DRAWING The drawing is The drawing is The drawing The drawing was
very artistic and neat and communicates not able to
neat. It communicates the message. communicate a
communicates the message clear message.
the message clearly.
clearly
10 pts. 8 pts. 5 pts. 3 pts.
EXPLANATION Explanation is Explanation is Explanation Explanation is
very comprehensive. lacks details. unclear or
comprehensive. irrelevant to the
drawing.
5 pts. 4 pts. 3 pts. 1 pts.
 POST ASSESSMENT
Traditional or New Media?
1. Magazine
2. Newspaper
3. Radio
4. Online Video Games
5. Online Telephony and
Messaging Capability
 POST ASSESSMENT
Traditional or New Media?
6. Tabloid
7. Telegrams
8. Television
9. Web Video Portals
10. Betamax
REFERENCES
• Media and Information Literacy Curriculum Guide by
DepEd
• Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
• http://cnnphilippines.com/news/2016/06/01/Media
-killings-journalists-Duterte-Philippines.html
• http://www.philstar.com/headlines/2017/03/30/168
6079/duterte-blasts-media-organizations-unfair-
twisted-coverage