Professional Documents
Culture Documents
Heizer Omce ch07S
Heizer Omce ch07S
Operations Management
Canadian Edition
Slides adapted for Canada by Mats Gerschman
Figure S7.1
Copyright © 2014 Pearson Canada Inc. S7 - 6
Design and Effective Capacity
Design capacity is the maximum
theoretical output of a system
Normally expressed as a rate
Effective capacity is the capacity a
firm expects to achieve given current
operating constraints
Often lower than design capacity
25 - room 75 - room
roadside motel 50 - room roadside motel
roadside motel
Economies Diseconomies
of scale of scale
25 50 75
Number of Rooms
Figure S7.2
Copyright © 2014 Pearson Canada Inc. S7 - 19
Managing Demand
Demand exceeds capacity
Curtail demand by raising prices,
scheduling longer lead time
Long term solution is to increase capacity
Capacity exceeds demand
Stimulate market
Product changes
Adjusting to seasonal demands
Produce products with complementary
demand patterns
4,000 –
Sales in units
3,000 –
2,000 –
JFMAMJJASONDJFMAMJJASONDJ
Time (months)
Figure S7.3
Copyright © 2014 Pearson Canada Inc. S7 - 21
Complementary Demand
Patterns
4,000 –
Sales in units
Snowmobile
3,000 – motor sales
2,000 –
JFMAMJJASONDJFMAMJJASONDJ
Time (months)
Figure S7.3
Copyright © 2014 Pearson Canada Inc. S7 - 22
Complementary Demand
Patterns
Combining both
demand patterns
reduces the
variation
4,000 –
Sales in units
Snowmobile
3,000 – motor sales
2,000 –
JFMAMJJASONDJFMAMJJASONDJ
Time (months)
Figure S7.3
Copyright © 2014 Pearson Canada Inc. S7 - 23
Tactics for Matching
Capacity to Demand
1. Making staffing changes
2. Adjusting equipment
Purchasing additional machinery
Selling or leasing out existing equipment
3. Improving processes to increase throughput
4. Redesigning products to facilitate more
throughput
5. Adding process flexibility to meet changing
product preferences
6. Closing facilities
Copyright © 2014 Pearson Canada Inc. S7 - 24
Demand and Capacity
Management in the
Service Sector
Demand management
Appointment, reservations, FCFS rule
Capacity management
Full-time, temporary, part-time staff
Figure S7.4
Analysis Order
30 sec
Bread
15 sec
Fill
20 sec
Toast
40 sec
Wrap
37.5 sec
Cleaning
5 min/unit
24 min/unit
Dentist
Check
out
5 min/unit
8 min/unit 6 min/unit
800 –
Break-even point: Total cost line
700 – Total cost = Total revenue
Cost (dollars)
600 –
500 –
300 –
200 –
TR = TC F
or BEPx =
P-V
Px = F + Vx
BEP$ = BEPx P
= F P Profit = TR - TC
P-V = Px - (F + Vx)
= F
= Px - F - Vx
(P - V)/P
F = (P - V)x - F
=
1 - V/P
Copyright © 2014 Pearson Canada Inc. S7 - 41
Break-Even Example
F $10 000
BEP$ = =
1 - (V/P) 1 - [(1.50 + 0.75)/(4.00)]
F $10 000
BEP$ = =
1 - (V/P) 1 - [(1.50 + 0.75)/(4.00)]
$10 000
= = $22 857.14
0.4375
F $10 000
BEPx = = = 5714
P-V 4.00 - (1.50 + .75)
Demand
Expected Expected
demand demand
New
Demand
capacity Expected
demand
Figure S7.6
Copyright © 2014 Pearson Canada Inc. S7 - 44
Reducing Risk with
Incremental Changes
(a) Leading demand with incremental
expansion (Leading Strategy)
New
capacity
Demand
Expected
demand
1 2 3
Time (years)
Figure S7.6
Copyright © 2014 Pearson Canada Inc. S7 - 45
Reducing Risk with
Incremental Changes
(b) Capacity lags demand with incremental
expansion (Lag Strategy)
New
capacity
Expected
Demand
demand
1 2 3
Time (years)
Figure S7.6
Copyright © 2014 Pearson Canada Inc. S7 - 46
Reducing Risk with
Incremental Changes
(c) Attempts to have an average capacity with
incremental expansion (Straddle Strategy)
New
capacity
Demand
Expected
demand
1 2 3
Time (years)
Figure S7.6
Copyright © 2014 Pearson Canada Inc. S7 - 47
Expected Monetary Value
(EMV) and Capacity Decisions
$0
$0
$0
Solving for P:
F
P=
(1 + i)N
Copyright © 2014 Pearson Canada Inc. S7 - 53
Net Present Value (NPV)
In general:
F = P(1 + i)N
where F = future value
P While
= present valuethis works
i fine, it is
= interest rate
N = numbercumbersome
of years for
larger values of N
Solving for P:
F
P=
(1 + i)N
Copyright © 2014 Pearson Canada Inc. S7 - 54
NPV Using Factors
F
P= N = FX
(1 + i)
where X = a factor from Table S7.1
defined as = 1/(1 + i)N and
F = future value
Table S7.1