Presented by:

Alesha Fatima
Rabiya Ahmad
M. Mohsin
Noman Saleem
Fakhar Imam
 Introduction

On December
2008 Snowy 2012-2013 March 2016- Nov, 2019-
2011 National
evening- International Launched in Uber Lite
Expansion
Travis and Expansion Pakistan Introduced
Garret Stuck
 Customer/Driver
Journey

• Books ride
Technology • Notification System
• Location/time/fare • Ride Request
• Status Sharing • Network Orchestrator • Evaluation
• Ride feedback • GPS/Google Maps • License
• Payment by cash/credit card • Application • Rented cars/Private cars
• Surge Pricing • UberLite (2019) • Track customers pickup point
• Payment through card

Customer Driver
Services Offered
 Acquistion of Careem by Uber
Tuesday, 26th March,2019

Uber
• Facing Fierce Competition
• Logistics Transport industry
• Rivals like Lyft Inc.
• Seeking Opportunities to expand
Careem
• Separate Operations
• Acquire Careem’s mobility,
Payment Business
• Middle East Region, Morocco to
Pakistan
 Current Segments of Uber

Drivers
Users
Own a car and want to earn money
Do not own a car
Love to drive
Do not want to drive themselves
Prefer to be called partners instead
Like to travel in style and want to be
of drivers
treated as VIP
Prefer flexible work hours in
Want cost efficient cab at doorstep
generating their earnings
 Uber Freight
Leveling the playing field for
Pakistan’s truck drivers
 The Service

App Design Secure

an app that matches Vetted users download the
trucking companies with app, search for a load, and
loads to haul. simply tap to book it.

Eliminates Guess work Real time rate adjustment

What used to take several rate confirmation within
hours and multiple phone seconds, payment with 7
calls can now be achieved days of POD, eliminates
with the touch of a button. anxiety
 The Carrier
Get Products to customers
Truck drivers take on a
Truck Drivers great risk to make sure
are the heart of the we get the products we Individuals
Pakistani economy need, Or small tricking
companies

1 9

8
Haul tones
10
They drive about 10%
of all miles every year
 The Shipper
Vetted Carriers
Local or Global trusted network of carriers
Uber’s upfront, instant will be vetted, growing, and Time Saving
quotes, real-time tracking, always there 24/7 instant quotes and booking, will
and 24/7 access eliminate time-consuming phone
calls and email chains.
1 9

8
Tracking
10
book and track loads
online day or night
 Why freight?
03 04
Launch of CPEC Lack of logistics
we expect 55000 Pakistan is facing a very
01 containers every day to serious issue, as there is
Driving force flow back and forth no formal logistics and
logistics between China and supply chain industry 06
industry is the Gwadar New entrants
backbone of Pakistan’s
any economy in logistics market
the modern has reached
world $34.2 billion
with annual
growth of 18
02 percent
Empower 05
truck drivers and small Avenues for growth
trucking companies to run big MNCs and
and grow their business fertilizer sector and
many other avenues.
How Uber Freight Business Model will work
• Algorithm which works on
1. Market Condition (Week, Time of day and weather)
2. Demand and Supply concept with benchmarking normal bookings
3. Quantity of freight and net weight
4. Distance
• Special insurance feature for safe delivery of goods
• In case of any mishap Uber will be responsible against the insurance
terms
 Truck Drivers Network of Carriers Small Shippers Large MNCs

(Individual driver)

Income 5000-25000 03-04 million 0.1-1.0 million more than 10 million

Behavioral 1-3 rides per day 5-100 rides per day in one 5-30 packages per day More than 50 packages

city

Attitude Towards Risk High if payments are High if payments are High since stock is at stake High since stock is at stake

delayed delayed

Urgency High because income is High because have to pay High because products have High because products have

dependent on it drivers to be sent to customers to be sent to customers

Economic Class SEC C and B SEC B and A- - -

Buying Aprroach Centralized Centralized Decentralized Decentralized

Benefits Sought reliability of income reliability of income Speed of service and Speed of service and