Case Analysis: Gourmet To Go

Presented By: Muhammad Mohsin

Anum Irfan
Hafsa Zulfiqar
 Introduction
 “Who will cook?” or “What do I cook?”
 Expense of dinning or boredom of fast food
 Need for nutritious, high-quality, planned
meals.
“Grocery Marketing”
 Combination of menu planning and grocery
delivery.
 Young urban professionals
 2 income households
 Objective

“To develop a customer base of 400

households by the end of the third year
after start-up (income of $120,000 per
year)”
 Problems
 Price fluctuations in the market.
 Big chunk of expense is advertising cost.
 Salary expense is huge.
 Unique selling proposition in a niche
market.
 Debt financing
 “Core Problem”
Big Chunk of Income is allocated to
expenses
 Recommendations
 Social media campaigns, websites and
blogging reduces the advertising expense.
 Focus on specific time period.
 Fixed cost of advertising.
 Prefer retention not referral.
 Equity financing
 Conclusion
 We can reduce the expenses by following
 Work as a order clerk therefore reducing salaries
by $5000
 Reduce the cost on Mac by $6000
 Shift to equity financing therefore reducing
interest expense by $300
 Reduce Misc Expenses by $30
 Loss of first month year 1 will be $1100 Instead
of $12450
 Significant Chunk of expenses are reduced and
hence it will cover breakeven more swiftly
Thank You 