KALI MARK

Kalimark Products
 History

The product Bovonto came into existence in

1958, in Virudhunagar under Mr. P.V.S.K.
Palaniappa Nadar. The company is being run
by the fourth generation of the family.
During the 1990s, almost all of the local soft
drinks were either bought or driven out of
business by aggressive pricing and marketing
by foreign competitors.
But kalimark made a strong ground in Tamil
Nadu with almost all small players out of the
game. Recently Kalimark group has reinvented
itself with modern technology for production.
The shape of Bovonto pet bottle was
redesigned and production was increased.
During the decade the soft drinks are sold in
pet bottles and have installed pet bottle
machines,and developed their own markets,to
meet out the market demand.,the took active
part in floating the new Private Limited
Company 'KALIS SPARKLING WATER P.LTD' at
Madurai.
 Kalimark’s Fight

Kalimark had always been quite popular. But

with the entry of big brands, namely Coca-
Cola and Pepsi, Kalimark’s products began to
disappear from the market. Bit by bit the
company began to lose to cola giants and their
products.
However, with the recent development of the
case of the ban being applied to Coca-Cola
and others, the company thinks about coming
back into the market.
Only recently the company, which is managed
by the third and the fourth generation,
released a plan for one thousand crore
revenue plan by 2020.