Do's

Make your headline

Do's answer as many W's as
possible
The headline should
summarize the new story
Positive heads are
preferable to negative
ones
Example:

School physician allays flu is

better and shorter than Flu
epidemic not rampant in the
city.
Do's Use the present tense for past
stories and infinitive form for
future stories
Use the following headline
styles:
1. All caps
2. Cap and lower case
3. Down Style
Example:

Cap and lower

All Caps Down Style
case
CHARACTER, Character, Character,
NATIONALISM Nationalism nationalism
VITAL COGS IN Vital Cogs in vital cogs in
EDUCATION Education education
Dont's
Dont's Avoid heads that carry
a double meaning
Dont tell the same
thing even though you
use a different word
Dont comment
directly or indirectly.
Dont's
Fat Head
Thin Head
Label Head
Wooden Hand
Screaming Head
Example:

Thin Label Wooden

Fat Head
Head Head Hand
BSP BSP CHRISTMAS TO HOLD
LAUNCHES PARTY EXCURSION
LAUNCHES DRIVE
DRIVE
THANKYOU!