MAC LIVE PROJECT

ON

SUBMITTED TO: SUBMITTED BY:

PROF. NAVNEET SAXENA
RITIKA RUSTAGI
19BSP2254
ABOUT SAMSUNG:
• Is a South Korean company.
• Founder: Lee Byung Chul
• Revenue: US$208.5 billion
• Net income: US$37.1 billion
• Total assets: US$265 billion
• Total equity: US$188.9 billion
• Number of employees: 3,20,671

Samsung's revenue was equal to 17% of South Korea's $1,082 billion GDP.
PRODUCTS AND SERVICES
• Smart phones
• Tablets
• Wearables
• Accessories
• Televisions
• Audio
• Refrigerator
• Cooking appliances
• Washing machine
• Air conditioner
• Monitors
• Memory cards
• SSD
COMPETITORS OF SAMSUNG PHONES:
1) Apple.
2)One plus
3) Xiaomi.
4) Oppo.
5) Vivo.
COSTING SYSTEM FOLLOWED BY SAMSUNG:
The cost includes:
• Manufacturing cost
• Packing and Transportation cost
• Taxes and excise duties
• Brand cost
• R&D cost
• Profit margin
• Selling cost
• Distribution cost
• Administrative overheads
PRODUCTION COST OF SAMSUNG SMART PHONES
Smartphone Production Cost Retail Price Profit margin

Samsung Galaxy
$290.45 $799.99 63.7%
S6 Edge (64GB)

Samsung Galaxy
$255 $599 57.4%
S7 (32GB)
Samsung Galaxy
$307.50 $720 57.3%
S8 (64GB)
Samsung Galaxy
$343 $850 59.6%
S8 Plus
Samsung Galaxy
$379 $839 54.8%
S9 Plus (64GB)
Samsung Galaxy
$420 $999 57.9%
S10 Plus (128GB)
DEALER’S MARGIN

• The average margin of Samsung’s distributor goes from 5-15%.

FINANCIAL POSITION OF SAMSUNG MOBILES
• Revenue increased by 15.4% at Rs 43,087 Crores in FY19 as compared
to Rs 37,349 crores in FY18.
• Annual Revenue- $196.9B