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Business Development and Revenue Optimization: Presentation On Tasty Bite Eatables LTD, Pune
Business Development and Revenue Optimization: Presentation On Tasty Bite Eatables LTD, Pune
Optimization
PRESENTATION ON TASTY BITE EATABLES LTD,PUNE
Made By:-
Ashish Nigam
Dharmi Shah
Kund Sapani
Ria Nandani
Urvi Palvankar
Manufacturers of packaged meals that represent the
delightful flavors and variety of Indian and pan-Asian
cuisine.
History
• Incorporated in 1986
• 1995: Preferred Brands International (PBI: US based
marketing and distribution company) was hired to market
TBEL products internationally.
• 1996: Hindustan Lever Ltd. (HUL) acquired Grand Foods and
TBEL who had accumulated losses to the effect of 112mn
INR.
• Its products were completely rejected by the Indian Market.
• Analysts said it was launched ‘ahead of its time’
• TBEL (Tasty Bite Eatables Limited) registered for Board for
Industrial and Financial Reconstruction (BIFR)
Why Globalize?
Population: 4,798,491
Nationals Non-nationals
864,000 3,620,000
Males Females
2,684,000 1,169,000
Indians
~1,810,000
Why UAE?
Second
highest
consumption
expense
Source:
Products
• Ready to eat indian packages (RTE)
• Pastes
• Thai
• Simmer Sauses
• Ready To Serve (RTS)
Product
Madras Lentils
INTERNATIONAL
MARKET
United States of America
Business Rationale
• Highest percentage of non-nationals
• shopping in larger stores
• Hypermarkets, super markets, and
superstores generally are located in urban
areas.
• Less local manufactures
• Organic food is gaining popularity in the
UAE
Retailers
Customer
s
Organization structure
Competition
Competitive Advantage