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Seo Plan by The Techrix
Seo Plan by The Techrix
Seo Plan by The Techrix
- Google Updates
- Problems with tracking
- Competitiveness increase
s 3 4 o 7
Discover Create Build the Plan Deploy Grow & Measure
Keyword Universe
STEP ONE
DISCOVER
06
DISCOVER
BY KEYWORD PATTERN,
travel: hotels in {destination}, {destination} hotels, 4-star
hotels in {destination}
SAVE IT AND NEVER OVERWRITE THIS FILE- THAT’S YOUR BENCHMARK (!)
STEP THREE
BUILD THE PLAN
It is all about maximising the potential knowing that we all have limited resources
13
CREATE A STRATEGY
• Search volumes
• Competiveness of the term
• Who currently ranks? Am I relevant enough?
• Will it be in stock in 3 month time?
• Current conversion
• Profit margins?
STEP FOUR
DEPLOYMENT AND WORKING WITH TEAMS
17
DEPLOY
They should not be pitted against one another in competition, but each one
should be recognised that they have strengths when trying to achieve a
common goal.
This holistic approach to search engine marketing should ensure that you
are getting the most from both your SEO and PPC campaigns, rather than
treating them as completely isolated marketing channels.
20
DEPLOY
Run these trainings individually with each team as each team has different
focus and repeated it every 6 months (teams change):
Chrome v.25 went fully live in Jan (with encrypted for all possible searches).
In April, Chrome v.26 was launched with encrypted searches fully rolled out
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MEASURE
• You not only not seeing keywords that bring you this traffic, but
• Organic search and all the search traffic is being bucketed as Direct site
traffic (!)
NEXT
Discussion
Any questions?