Integrated Marketing

Communication
Product Information
Communication Process
Brand Entity
SWOT Analysis
IMC Strategy
 INTRODUCTION
 Realme was founded in May 2018, establishing itself as a smartphone brand
offering devices with both a strong performance and a trendy design in the broad
context of e-commerce.
 realme products won wide recognition for their "Power" and "Style" immediately
after the launch. In India, realme created a sales miracle by selling 1 million
mobile phones within 3 days during Diwali. realme also broke the sales record on
Lazada in Southeast Asia, and became the No. 1 brand in the mobile phone
category of this platform.
 Currently, realme has entered the markets of more than 18 countries such as
China, India, Indonesia, Vietnam, Thailand, Malaysia, Pakistan, Egypt, etc. In
May 2019, we’ve launched in the Europe regions. realme is committed to offering
powerful performance, stylish design, sincere services and exploring more 2
possibilities for smartphones.
COMMUNICATION PROCESS

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 BRAND IDENTITY

 Realme indicates that the new logo is an

artistic and impactful representation of
both the Realme brand identity and its
vision of being ‘Proud to be Young’, which
the brand hopes will become a symbol of
youth culture around the world. The new
brand image will be rolling out across all
channels from today.

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 S-W-O-T ANALYSIS

Strength
 The major high point for Realme was its aggressive
pricing of the smartphones
 The major plus point for the company was that it
didn’t target different price bands, but was focused
on one particular segment, the Budget segment,
which is also the heart of the Indian smartphone
industry.
Weakness
 There was no clarity on its relationship with Oppo.
On one hand, the company announced that it now
an independent company, still all the phones were
manufactured by Oppo Mobiles.

Another major issue, which multiple users reported
was the buggy user interface.

 Good quality product

 Good service
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 Opportunity
 Accessories could be a bigger revenue opportunity
for Realme in 2020
 India’s market for accessories such as cables,
earphones, chargers and power banks is expected to
be close to Rs 9,577 crore in 2019, but 70% of the
market is grey and unorganised, according to
industry estimates. The market is expected to reach
$4 billion (over Rs 28,000 crore) by 2026.
Threat
 Xiaomi grew its shipments in India by 8.5% year-on-
year to a record 12.6 million units, giving the firm a
27.1% market share, according to the report.
 Realme and Oppo respectively claimed the fourth-
and fifth-largest market shares, but posted jaw-
dropping quarterly sales growth.
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 IMC Strategy

 The company would rather utilize its funds

towards building its product portfolio, adding
innovations than sponsoring mega events as
part of its brand strategy.

 *Realme also has a ‘low-margin, high-volume’

strategy as part of which the company has kept
its profit margin between 4% to 5%.

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PRODUCT
REALME U1

 SelfiePro Camera, Selfie Like A Pro

 AI Beauty+, Made for Glamorous Indian
 Dual Camera, Personalized Photography Delight
 Dual Camera, Personalized Photography Delight
 Faster & Smarter
 Optimized for Full Acceleration
 Efficient and Durable, Power Lasts Long
 Immersive Visual Experience
 Design, Color - Youth Spirits

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KEY FEATURES Hello P70
12mm AI
Processor
Dual Sim
AI 25 MP Dual Volte
camera Micro Sd
Sony Upto 256
IMX576 GB
Sensor

REALME
U1

AI Face
Unlock
3500 mAh
Battery
16CM (6.3)
FHD+
Dewdrop
Screen
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THANK
YOU!