SUMMER TRAINING REPORT

ON
EFFECTIVENESS OF CHOCOLATE
ADVERTISEMENT TOWARDS ITS SALES
Name: YASHVIR SINGH
Class: BBA (CAM)
 
 
D.A.V INSTITUTE OF MANAGEMENT
In the year 1946 the first milk union was established. This
union was started with 250 liters of milk per day. In the
year 1955 AMUL was established. In the year 1946 the
union was known as KAIRA DISTRICT CO-OPERATIVE
MILK PRODUCERS’ UNION. This union selected the brand
name AMUL in 1955.
Amul products have been in use in millions of homes since 1946.
Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray,
Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice
cream, Nutramul, Amul Milk and Amulya have made Amul a
leading food brand in India. (The total sale is Rs. 6 billion in
2005). Today Amul is a symbol of many things like of the
high-quality products sold at reasonable prices.
RESEARCH OBJECTIVES
& related sub objectives
• To know awareness of people towards Amul
chocolates.
• To know in which segment chocolates are mostly
like/preferred.
• To know which advertisement tool is mostly
preferred by people.
• To know the preference of Amul chocolates with
comparison to Other competitive brands.
• To know the factors which affects consumer’s
buying behavior to purchase chocolates.
 DATA ANALYSIS AND
INTERPRETATION
• What kind of
Chocolate do you
eat? KIND OF CHOCOLATE

Branded
8%

92 % branded

nonbranded

92%

Non branded

08%
What factors effects you in a chocolate advertisement?
Brand ambassador 60
Jingles 30
Comedy 45
Music 40
Emotions 20
Others (Mention) 05

EFFECTIVE FACTORS

70
60
50
40
30
20
10
0
What form of Chocolate do you like?
Cookies 14%

Bar 60%
Wafer 20%
Other 06%

Form of chocolate

6% 14% Cookies
20%
Bar
Wafer
Other

60%
 LIMITATIONS

• Limited time available for interviewing the respondents.

• When I interviewed children and teenagers, sometimes they
use to give answers under the influence of their parents or
elders.
• As summer training is going under summer season so
sometimes people are less interested in filling up
questionnaire.
• Sometimes the problem which I face is language problem
for which I have to make them understand.
• Non-cooperative approach and rude behavior of the
respondents.
 SUGGESTIONS
• First and foremost Amul should take proper action in
order to improve service.

• Company should use brand ambassador which attracts

each age segment i.e. Saniya Mirza, Amitabh Bacchan
etc.

• Advertisement should be done time to time.

• Company should launch chocolate in new attractive

packaging.
 CONCLUSIONS
• Amul must comeup with new promotional activities.

• In comparison to amul chocolate, the other players

such as cadbury, nestle provide a better
availability.

• People are mostly satisfied with the overall quality

of amul chocolate.
THANK
YOU