AGRI ENTREPRENEURSHIP

Ms. Nidhi Madnawat

Ms. Neha Singh
Mr. Nageswara Rao
Content
 Introduction
 Scope
 Emerging Opportunities
 New Age Entrepreneurs
 Generic Success Factor
 References
TRUE OR FALSE
1. Successful entrepreneurs do not have to be passionate about
their business.
2. Entrepreneurs assume financial risk for their business or
enterprise.
3. Most entrepreneurs have to overcome many setbacks and
failures.
4. Agri-entrepreneurs design products, services, or businesses
within the field of food, the environment, and natural
resources.
5. The need for agri-entrepreneurs is not great.
 6. Which characteristic is not reflective of a successful entrepreneur?
a. Self-conscious b. Self-determination
c. Innovative d. Creative
 7. Who can be an entrepreneur?
a. Only the wealthy b. People over 40 years-old
c. People who go to college d. Anyone
 8. _____________ dropped out of Harvard University and is
responsible for the creation of Facebook.
 9. _____________ is a person who identifies and pursues a market
opportunity in the face of risk which may result in new businesses, products or
services within the field of agriculture including food, the environment and
natural resources.
 10. One local entrepreneur is_________________ and their business
involves______________.
 ENTREPRENEURSHIP
 Process of organizing, managing, and assuming the risks of a business or enterprise

 Agri-Entrepreneur: A person who identifies and pursues a market opportunity in

the face of risk which may result in new businesses, products or services within the
field of agriculture including food, the environment and natural resources. (National
FFA Organization)

 The Entrepreneurship adds economic profits and cost-benefit ratios to Agricultural

Output. Entrepreneurship is dominated by four factors like:

a. Social systemic changes

b. Support system availability and use
c. Resource base and its utilization
d. Self confidence, exploration work capacity and intellectual potency.
CHARACTERISTICS OF SUCCESSFUL
ENTREPRENEURS
 Passion for their business
 Determination despite failure
 Confidence
 Self-determination
 Innovative
 Creative
 Risk Taker
SCOPE FOR AN AGRIENTREPRENEURS
 11% of world land under agriculture
 Largest acreage of irrigated land with a large (40%) untapped potential
 Low export orientation
 Varied climatic regions - favorable for every type of commercial crop
grown anywhere
 Long coast line with varied marine life
 Abundance of skilled manpower
 India’s share in the international food trade is only 1.5%
 Value addition in India is low at 7% as against 23% in China, 45% in
Philippines and 188% in U.K. respectively.
 Low Export Orientation – India holds a marginal share in world trade
(around 1.1%)
CONTD…
 Agriculture will continue to be the backbone of Indian economy
and food security considerations will dominate.
 Nevertheless, commercialization of agriculture has to be
recognized.
 External orientation needs to be developed.
 Changing food patterns will lead to demand for convenience
driven processed foods.
 Value addition in agriculture through food processing to be the
next wave.
UNTAPPED POTENTIAL
•Second largest producer of food next to China

•Potential for development of a large Food

Processing Sector

•Largest producer of milk, fruits and pulses in the

world

•Second largest producer of vegetables, wheat

and rice.
• Largest irrigated land with potential

•Largest cattle population after Brazil

EMERGING OPPORTUNITIES
 FOOD PROCESSING- WINE, MANGO PULP,
FRUIT/VEGETABLE JUICES, CASHEW
 AGRO EXPORTS- FLORICULTURE HERBAL & MEDICINAL
PLANTS……. EMU FARMING
 AGRIBUSINESS- CONTRACT FARMING, ORGANIC
FARMING SUPPLY-CHAIN, VALUE CHAIN MANAGEMENT
COLD STORAGE, REFRIGERATED VANS, WAREHOUSES TIE-
UPS AND MARKETING
 INNOVATIONS/EXTENSION/MARKETING – ECHAUPAL,
KVK, MSL
 RISK MANAGEMENT- DERIVATIVES INSURANCE
 ORGANIC FARMING…….
NEW AGE ENTREPRENEURS
 Rahul Gala (30-year-old Gala, who’s director of Jalbindu Agri Tech) loves technology.

And he loves it so much that he has transformed the methods of agriculture in the arid
region of Kutch. Today, he logs on to his computer in the morning, feeds in the data and
that’s it. The rest is taken care by the system—right from the irrigation to fertigation in

his farm.

 After returning from Australia to his native village Ratual (near Bhuj), Gala aimed to

become an agri-entrepreneur. What helped in installing this technology was his degree in
horticulture from Queensland University in Australia. He exploited an untapped
opportunity and transformed the dynamics of methods of production.
Kumar Patel (GUJRAT)
 With a hope to make south Gujarat (an NRI-belt) the rose hub of the country, Kumar Patel
returned to his village Kutched (25 kms from Valsad) after working with a few consulting firms in
the US. Now Patel, at 34, has just roped in 15 rose producing villagers and entered into a buy-back
arrangement with them to market their products under his popular brand—‘Best Roses’.

His Rs 15 crore rose company has already started exporting to Japan, Holland, Europe, Dubai and
the US with many more negotiations going on. Patel, who is also an MBA from San Francisco,
recently established a hydroponics plant (the first in India) in his rose garden.

“Most of the farmers are illiterate and belong to our community which has been, for some time,
baffled with conventional sugarcane and paddy production. Now, they are earning more than 40%
profits by growing quality roses,” says Patel.

He adds that the strength of his business lies in having more units from the region to compete in the
global market since labour is cheaper and his village is geographically well-placed to for timely
cargo movement. Best Roses produces nearly 10 million roses per annum at an average market
price of Rs 3.50 per stem, mostly imported from Kenya. It offers a range of roses—bugatti, aloha,
aqua, avalance, Bordeaux, among others.
Hemant Desai
 Hemant Desai, agriculture is not just about growing fruits and
vegetables, but going beyond. Desai is the president of Pawas
Canning that exports canned mango pulp to Japan. Desai not only
grows and cans the best quality mango pulp but also markets it.
This season, Desai claims, many mango sellers are planning to sell
their mangoes and pulp—canned and uncanned— under a single
brand name.
So you may have Ratnagiri mangoes being sold as Pawas or
Ratpaw. The final branding is being discussed by the farmers at the
moment. “Many farmers have come forward to market their
products under one brand name, and if everything goes as we have
planned, we would be exporting branded mango pulp and
mangoes by next year,” says Desai.
CONTD..
Huge growth in rural workforce is corroborated by
almost a doubling in the number of agricultural
establishments to 6.07 million in 2005 from about 3.47
million in 1998. Though the number of non-
agricultural establishments grew just 33 per cent to
35.74 million during the period, they were higher at
19.83 million in rural areas compared with 15.92
million in the urban areas.
Generic Success Factors-
AGRI EXPORTS
 Global market intelligence
 Direct relationship with buyers
 Clear product-market strategy for exports
 Strong R & D skills
 Access to technology
 Moving up the global value chain
 Clear export thrust
 Need to imbibe such successful business practices in agri business
REFERENCES
 http://www.ffa.org/documents/agent_lesson_1_1.pdf
 Pratiyogita Darpan
 Agriculture Today
 The Economics Time
Thank u