Professional Documents
Culture Documents
Harit Delhi
Harit Delhi
Harit Delhi
Events such as -
• Best garden competition
• Talk shows
• Through Blogs and other social sites such as
Orkut,etc.
PROMOTIONAL COST
• Sales persons 100 x 10,000 = Rs 10,00,000 pm
• Cost of Hoardings :Rs 500,000
• Cost of pamphlets : Rs 100,000
• Canopies : Rs 50,000
• FM Radio : Rs 50,000 p.m( on various channel)
• Model demonstrations = Rs 5,00,000
• Portal cost : Rs 5000 per year
• Gift costs for garden competition = Rs 50,000 p.m
• Cost of talk shows = Rs 1,00,000 p.m
• Transportation cost and traveling allowances : Rs
5,00,000 pm
• From malls
• In south and north Delhi = 400 malls
( Big and small both).
• At least 10% that is 40 x 10000 = Rs.400,000
WEAKNESS:-
• Lack of awareness among customers
• Prevailing market of gardeners.
• Mr. S.C.Gupta ( Sr.
Horticulture officer)
Ghaziabad
• Mr.Goel (Coordinator of
Prashant Vihar
association)