7 Principles of

Communication

Completeness, Conciseness,
Consideration, Concreteness,
Clarity, Correctness, Courtesy
COMPLETENESS
CONCISENESS

CONCRETENESS

CONSIDERATION
CLARITY

CORRECTNESS
COURTESY
COMPLETENESS

 Your message is "complete" when it contains

all facts the reader or listener needs to react
to your desire outcome.
 As you strive for completeness, keep the
following guidelines in mind:
• Answer all questions asked.
• Give something extra, when desirable.
• Check for the five W's and any other essentials.
CONCISENESS

 A concise message saves time and expense for both

sender and receiver.
 Conciseness is saying what you have to say in the
fewest possible words.
 To achieve conciseness, try to observe the following:
• Eliminate wordy expressions.
• Include only relevant statements.
• Avoid unnecessary repetition.
CONSIDERATION

 Consideration means that you prepare every message

with the recipient in mind and try to put yourself in
his or her place.
 However, in four specific ways you can indicate you
are considerate:
• Focus on "you" instead of "I" and "we."
• Show reader benefit or interest in reader perspective.
• Emphasize positive, pleasant facts.
• Apply integrity and ethic.
CONCRETENESS

 Communicating concretely means being specific,

definite, and vivid rather than vague and general.
 The following guidelines should help you compose
concrete, convincing messages:
• Use specific facts and figures.
• Put action in your verbs.
• Choose vivid, image-building words
 CLARITY

 Clarity means getting your message across so the receiver

will understand what you are trying to convey.
 You want that person to interpret your words with the same
meaning you have in mind.
 Here are some specific ways to help make your messages
clear:
1. Choose short, familiar, conversational words.
2. Construct effective sentences and paragraphs.
3. Achieve appropriate readability (and listen-ability).
4. Include examples, illustrations, and other visual aids,
CORRECTNESS

 The correctness principle comprises more than proper

grammar, punctuation, and spelling.
 The term correctness, as applied to a business message,
means the writer should:
• Use the right level of language (When to be formal,
tone, etc.)
• Include only accurate facts, words, and figures
• Maintain acceptable writing mechanics
• Choose nondiscriminatory expressions
 COURTESY

 Courteous messages help to strengthen present

business friendships, as well as make new friends.
 To be courteous, considerate communicators should
follow these suggestions regarding tone of the
communications.
• Be sincerely tactful, thoughtful, and appreciative.
• Omit expressions that irritate, hurt, or belittle.
• Grant and apologize good-naturedly.
 Group Task
Each group will download and watch one
TED talk from Youtube and take note the
verbal and non-verbal expressions of the
speaker as well as the application of the 7
principles of communication. Next meeting,
every member of the group will present in
class their outputs. Provide a hard/written
copy of your presentation.
 Group 1
Agarao, Aiza Rose R.
Almonte, Hannah Paul D.
Araneta, Regine A.
Astoveza, Aira E.
Ayuma, Cindy A.
 Group 2
Azores, Cydjane C.
Borreo, Angeles C.
Calzado, Maica R.
Canada, Gracezille J.
Colorico, Jeffrey B.
 Group 3
Coronacion, Erika M.
Corpuz, Bernadette A.
Crisostomo, Glaidel T.
De Leon, Khaizel B.
Fortunado, Grace A.
Zacarias, Grace Anne P.
 Group 4
Francia, Jayson
Lante, Gina Fe H.
Mereyes, Arlet Jane Q.
Morfe, Rose May D.
Nueva, Sheena Rose Q.
Trilles, Pauline B.
 Group 5
Patun-og, Roderick R.
Porte, Zyrine P.
Portelo, Aiezah Kyla R.
Resplandor, John Elmar B.
Ritual, Jhamela A.
Toledo, Eunice
 Group 6
Ruzol, Laica Mae C.
Sapa, Ezra Bernadette N.
Serafines, John Lowell P.
Simple, Fair C.
Sumayo, Trexia Rose D.
Tibay, Kimberly M.