PART Anatomy of an

Analytics
Competitor

2
 Marriott
International
Total Hotel Optimization Program
(conference facilities, catering etc.
• optimize offerings to frequent customers
•assess the likelihood of customers defecting
to competitors
• created a revenue opportunity model

Customers notice the difference in every interaction of companies, like Marriott

International
 Widespread use of modelling and optimization

Use predictive modelling to

identify

Comprehensive understanding
of their customers

Optimize supply chains

Establish prices in real time

 Use of analytics in player selection

Going Hire famous baseball statisticians

to Bat
for
Stats
Use predictive models to prevent injuries

Evaluate players performance