Franchise

Group 3
Riya Patel 1611178 BBA

Riddhi Salecha 1611174 BBA

Samruddhi Panchal 1611191 BBA

Sanya Lekhi 1611192 BBA

Darshan Fichadia 1711292 BBA

Kavit Parekh 1711058 BBA

Companies taken by us:
Tea Post – Background
• Tea Post was established as a unique chain of Tea café in Gujarat in
2013 First tea café was started in Rajkot in May’2013

• Expanded its network to more than 146 Tea Café/Kiosk across 31

cities in Gujarat, Rajasthan & Maharashtra.

• The founder of Tea Post is Mr. Darshan Dasani.

• Focus is on serving chai and snacks in modern & hygienic

environment (non AC).
 Key Features

• Tea post is positioned as Quick Service Restaurant (QSR)

• Low Investment – Low Gestation – High Returns.

• All products are under the brand “Tea Post”.

• Café area – 120 – 400 Sqft

 Tea Post - Franchise
• Franchise terms
• Non-refundable fees of Rs.2,00,000
• Refundable deposit of Rs.1,00,000
• 5% royalty on gross sales payable on weekly basis

• Key support from tea post

• Finalizing location after extensive research and experience
• All the supplies to franchise will be provided by company or through its approved
members.
• Accounting and inventory Management services provided
• Marketing and promotion support
• Continuous training to franchise holders for daily operations by the café
• Franchise is supposed to follow company’s policies for running and maintenance
of the cafe
 Drink Your Selfie - Background
• Founded by Sabaresh kumar and Pankaj himthani
• Known for Innovative milkshakes with customer's picture printed on
shake
• Product range- Milkshakes, beverages, mocktails, mug cakes etc
• Currently operating in Pune and Solapur
• Vision to expand in 20-25 cities
 Drink Your Selfie - Franchise
• Investment Required - INR 6-6.5 lakh
• Brand Fee - INR 3 lakh
• Space Required - 300 - 400 sq.ft
• Profit Margin- 30 %
• Royalty/ Commission - Franchise partner needs to pay 7% royalty on
monthly sales.
• Support is also offered by the company to the franchise
 Jay Bhavani - Background

• Founded by 4 Rajput brothers in 1997

• Started with a roadside stall
• In year 2000, first food joint was established
• Follows the philosophy of CQCSV
(Convenience, Quality, Cleanliness, Service, and Value)
• Currently operating in around 14 cities of Gujarat.
• Currently has around 75 franchises across Gujarat
 Jay Bhavani - Franchise
• Total investment – 18-20 Lakhs (7 lakh of Brand fees).
• Area Required – minimum 400-500 sq. feet
• Royalty – 4% + service tax applicable
• Staff – 5-6 employees
• Terms of contract – 5 years
• Support offered by the company
Comparison of all the Franchise models: Cost Basis
2000000

1800000

1600000
Total investment in Rs

1400000

1200000

1000000

800000

600000

400000

200000

0
Tea Post Drink Your Selfie Jay bhavani

Franchises
INVESTMENT Column2 Column1
 Comparison of all the Franchise models: Profitability
and Royalty Charged on monthly gross sales.
Profit %
35%

30%

25%

20%

15%

10%

5%

0%
Tea post Drink your selfie Jay bhavani
Profitability Royalty #REF!
 Conclusion
• We will select Drink your selfie.

• As it is a new concept in the market with less competitors.

• High profit margin on product.

• And our location will be Bodakdev or Sindhu Bhavan road.

References
Jay bhavani Brochure Download. (n.d.). Retrieved March 28, 2019,
from http://www.jaybhavanivadapav.com/franchisee.html

Tea Post
M_Adnan. (n.d.). Retrieved March 28, 2019, from
https://www.teapost.in/franchise.php

Drink Your Selfie

Drink Your Selfie Franchise Opportunity - Get Started. (n.d.).
Retrieved March 28, 2019, from
https://www.smergers.com/franchise/drink-your-selfie/z6rro/