HISTORY AND PERSPECTIVE

O N C O R P O R AT E S O C I A L
RESPONSIBILITY
HISTORY OF CORPORATE SOCIAL
RESPONSIBILITY
• During the ancient times, people believe that businessmen and wealthy people should do
business to the community as part of public social service.
• The Greek and Romans treated businessmen next to slaves. Businessmen were pressured by
society. The elite of the society condemned businessmen, criticizing them for utilizing their
money for profit and not for service to the community. In the absence of a standard of morality
to follow, they were denounced by the upper classes of society.
• Criticisms against the evil of business came far and wide during the medieval period when the
catholic church became the most powerful institution in Europe. The Catholic Church does not
trust the business system and deemed profit- motive as anti- Christian believing that merchant
never seldom pleases God.
HISTORY OF CORPORATE SOCIAL
RESPONSIBILITY
• It was St. Thomas Aquinas who justified that business could exist as long as it was used for
good of the community.
• During this period, the practice of social responsibility in business produced good results. St.
Thomas Aquinas was responsible for introducing the concept of “compensatory justice” which
maintains that prices and wages should be fair. Because of this and despite the poverty
experiences, people in 1500s enjoyed a standard of living in Europe, which never happened in
the next 300 years that followed.
 CSR IN THE PHILIPPINES

How CSR WORKS IN THE PHILIPPINES’ BUSINESSES;

1. Favorable enabling environment for CSR to thrive in Philippine
companies remains because people at the top support and push it within
the organization
2. Most of the CSR activities are still mainly philanthropy and event-driven,
but employee volunteerism has become more prominent in the CSR
designs
3. Results assessment, which is basis for further improvement, is generally
weak while communication means still traditional
4. "Goodwill" is a main motivation for companies to engage in, report, and
communicate about their CSR, but business economics motivate financial
support
EXAMPLES OF CSR
PROGRAMS OF
SOME BUSINESSES
IN THE PHIL.
EXAMPLES OF CSR
PROGRAMS OF SOME
BUSINESSES IN THE PHIL.

• Ronald McDonald House Charities

(RMHC) is a global organization
and the Philippine Chapter's
mission is to make a difference in
the lives of Filipino children
through programs that support
their need for shelter, education
and happiness. Since the beginning
of our operation in 1995, we have
raised over 215 million pesos and
helped more than 13 million
children all over the country.
EXAMPLES OF CSR
PROGRAMS OF
SOME BUSINESSES
IN THE PHIL.
THE EMERGENCE OF SOCIAL
ENTERPRISE IN THE PHILIPPINES
• Social Enterprise -originated by Bill Drayton (Founder of Ashoka
Foundation) -It AIMS to directly address social needs and other
nonfinancial goals through their own products, services or through
the work rendered by marginalized people or volunteer workers
within the organization.
WHAT IS SENS?

• Social Enterprises- A business that operates with an idea that the

profits earned by selling products or services serve to achieve a
clear social mission. It means that earned funds do not serve to
increase the assets of individuals - but are invested in socially useful
purposes, such as hiring people who have difficulties in finding a job,
social and medical services, education, environmental protection
and cultural activities in the community.
SOCIAL ENTREPRENEURS PLAY THE ROLE OF
CHANGE AGENTS IN THE SOCIAL SECTOR
BY:
• Adopting a mission to create and sustain social value (not just private value)
• Recognizing and persistently pursuing new opportunities to serve that mission
• Engaging in a process of continuous innovation, adaptation and learning
• Acting boldly without being limited by resources currently in hand
• Exhibiting heightened accountability to the constituencies served and for the outcomes
created