GLOBALIZATION

AND
COMMUNICATION
In simple terms, globalization is the
process by which people and goods
move easily across borders

What is the essence of

globalization?
Principally, it's an economic
concept - the integration of
markets, trade and investments
with few barriers to slow the flow of
products and services between
nations.
There is also a cultural element, as
ideas and traditions are traded
and assimilated.
Globalization is an intermittent
process. Its impact may differ from
time to time, but it always brings
the economic, political, social and
cultural aspects of society to the
global level.
The implications of globalization are
perceivable to all. The global opening
of markets promotes a free circulation
of goods and money, as well as other
world-wide services. Many individuals,
enterprises and states stand to gain
from this process. They will enjoy
global offers of goods, services,
capital and manpower, and
ultimately, a higher standard of living.
EXAMPLE OF GLOBALIZATION
The first Starbucks outlet opened its
doors in 1971 in the city of Seattle.
Today it has 15,000 stores in 50
countries.
The company was purchasing 247
million kilograms of unroasted coffee
from 29 countries.
Through its stores and purchases, it
provided jobs and income for
hundreds of thousands of people all
over the world.
WHAT’S BAD ABOUT GLOBALIZATION?
While some areas have flourished,
others have floundered as jobs and
commerce move elsewhere.
Example: Steel companies in the UK
once thrived, providing work for
hundreds of thousands of people. But
when China began producing
cheaper steel plants in the UK closed
down and thousands of jobs were
lost.
COMMUNICATION IN GLOBALIZATION

At its root, global communication can

be defined just as any
communication can:

a message is sent from one person or

group to another anywhere in the
world
GLOBALIZATION IN COMMUNICATION
Global communication is directly
affected by the process of
globalization, and helps to increase
business opportunities, remove
cultural barriers and develop a global
village. Both globalization and global
communication have changed the
environmental, cultural, political and
economic elements of the world
GLOBALIZATION IN COMMUNICATION

When it comes to communicating

globally, it is usually in the encoding
and decoding that problems occur.
As with any communication,
ensuring that the message is
received as it was intended is the
responsibility of the sender.
IMPACT OF GLABALIZATION IN COMMUNICATION

1. Virtual Interactions
 Globalization has introduced virtual communication and
collaboration as a major part of workplace dynamics.
Modern entrepreneurs need to understand the strengths
and limitations of different communications media, and
how to use each medium to maximum effect. For
example, communicating via email to distant team
members requires a certain etiquette and nuance not
necessarily required in face-to-face interactions. Holding
virtual meetings requires a similar change in approach,
and people who are unaccustomed to communicating
in groups in virtual settings can find themselves lost,
confused or unable to share their input. When choosing
a communication skills training program, look for courses
that address the challenges of virtual interactions
IMPACT OF GLABALIZATION IN COMMUNICATION
2. Cultural Awareness in Speech
 The need for cultural awareness is a major impact of
globalization on the required skillset of effective
communicators, resulting in the evolution of communication
skills development programs. Modern entrepreneurs and
employees need the ability to catch subtle nuances of
people's manner of speech when communicating across
cultures. Even when two people are speaking the same
language, cultural differences can affect vocabulary,
colloquial expressions, voice tone and taboo topics. In
Japanese business culture, for example, it can be considered
rude to ask personal questions in an initial business meeting. In
the U.S., on the other hand, asking personal questions and
sharing personal information can display warmth and
openness. American and Japanese businesspeople who
IMPACT OF GLABALIZATION IN COMMUNICATION

3. Cultural Awareness in Body Language

 Awareness of cultural differences in body language
can be just as important as the nuances of speech.
Modern training programs teach students to
understand acceptable speaking distances,
conflict styles, eye contact and posture in different
cultures, accepting that the physical expressions of
their own culture are not universally accepted.
Look for training programs that address these
differences to prepare you for face-to-face
meetings with foreign suppliers, customers or team
members
IMPACT OF GLABALIZATION IN COMMUNICATION
4. Time Differences
 The advent of global collaboration introduces another
new dynamic to communication skills -- the need to
communicate and share information with people across
several time zones. When people collaborate with others
on the other side of the globe, their counterparts are
usually at home asleep while they themselves are at
work. Today's communication skills development
programs should address the nuances of overcoming this
challenge by teaching people to understand the
information needs of their colleagues, according to the
communication styles of different countries or cultures.
Being able to effectively share information between shifts
can make or break the productivity of a geographically
GLOBAL AND MULTICULTURAL SETTING

Global Communication is the

development and sharing of
information, through verbal and
non-verbal messages, in
international settings and contexts.
GLOBAL AND MULTICULTURAL SETTING
Example
One of the most common forms of
global communication is an email. A
person in one country types a
message and clicks the send button.
The message is then encoded into
packets which are sent across the
internet to the recipient. In another
country, the receiver logs in and
decodes the message by opening the
email, and retrieves the message.
GLOBAL AND MULTICULTURAL SETTING
Example
When someone from another country
reads your company's web page, this
too is an example of global
communication. The message is
written and encoded in HTML,
uploaded to a server, which is then
accessed across the internet and
decoded by a web browser and
perhaps a translation plugin before the
recipient reads it
WHAT IS LOCAL COMMUNICATION

Local communication is being able

to communicate with the members
of your local area. It can either be in
your local language (mother
tongue), or a common language
that you speak within your town
INTERCULTURAL COMMUNICATION

 Is a symbolic, interpretive,
transactional, contextual
 Process in which people from
different cultures create shared
meanings.
 Effects on communication behavior
when different cultures interact
together
INTERCULTURAL COMMUNICATION

 Intercultural Communication-is the

verbal and nonverbal interaction
between people from different cultural
backgrounds. Sometimes, this is used
to describe a single person trying to
interact in a foreign environment but
more often, it is a two-way street,
where people from both cultures are
trying to improve their communication.
COMMUNICATING ACROSS CULTURE

 Worldwide business organization have

discovered that intercultural
communication is a subject of importance
not just because of increase globalization.
But also because their domestic workforce
is growing more and more diverse,
ethnically and culturally.
 We are all individuals, and no two
people belonging to the same culture are
guaranteed to respond in exactly the
same way
When it comes to communication,
what's proper and correct in one culture
may be ineffective or even offensive in
another. In reality, no culture is right or
wrong, better or worse just different. In
today's global business community
there is no single best approach to
communicating with one another. The
key to cross-cultural success is to
develop an understanding of, and a
deep respect for the differences.