MEGRATRENDS AND

MICRO TRENDS
Megatrends – is a large scale, sustained shift in
whatever is being measured
Microtrends – the emerging small forces behind
tomorrow’s big changes.
Some of the megatrends identified
1 From an industrial society to an information society
2. From forced technology to high tech or high-touch
technology
3. From a national economy to a world economy
4. From short term to long term
5. From centralization to decentralization
6. From north to south
7. From hierarchies to networking

MEGATRENDS 2000 BY PATRICIA ABURDENE

1. The booming global economy
2. Renaissance in the Arts
3. The emergence of Free-market Socialism
4. Global Lifestyle and cultural nationalism
5. The rise of women in Leadership
6. The age of biology
Activity
Classify the following trends as microtrends or megatrends.

Microtrends Megatrends
TRENDS

1. Mr. Ato dela Cruz has a made-to-

order car delivered to him in less
than a month.

2. ASEAN integration
3. Stay at home workers
4. The number of left-handed
people in Asia has doubled in two
generations
5. A cultural shift toward healthier
living among Asians