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Insurance Marketing: Marketing Mix of Insurance Sector Market Segmentation Challenges For Insurance Sector
Insurance Marketing: Marketing Mix of Insurance Sector Market Segmentation Challenges For Insurance Sector
INSURANCE MARKETING
Introduction
Market segmentation
Introduction
What is Insurance?
Product Mix
LIFE INSURANCE :
GENERAL INSURANCE
• Auto Insurance
• Health Care Insurance
• Travel Insurance
• Home Insurance
• Fire Insurance
• Marine Insurance
• Accident Insurance
Service Sector Management
Pricing Mix
For life insurance the premium depends on three
factors
Distribution
• Internet
Promotion
• Advertisements
• Personal Selling
• Tele marketing
• Word of mouth
Service Sector Management
Claims management –
Life Insurance
Notification to the company that
the payment is due under the
terms of the policy (expiry date)
• Competition
• Consumer expectations
University questions