Levi Strauss & Co

Fouder: Levi Strauss

San Francisco, california, U.S.
Headquarters:
Worldwide Clothing
Textile
10,000+
Area Served:
Industry: Levi’s, Dockers, Signature by Levi Strauss &co.
Contd
• Levi Strauss & Co. (LS&CO) is privately held clothing company known
worldwide for its Levi’s brand of denim jeans.
• The Company bbegana producing denim overalls in the 1870s,
modern jeans were not produced until 1920s.
• Levi Strauss & Co. is a worldwide corporation organized into three
geographic division.
• Levi Strauss American (LSA), based in the San Francisco headquarters.
• Levi Strauss Europe, Middle East and African (LSEMA), based in
Brussels.
• Asia Pacific Division (APD), based in Singapore.
Location
PRODUCT
• The company design and markets jeans and jeans related pants, casual,
skirts, jacket and related accessories for men, women and children.
• Levis brand- men, women and kids jeans, jeans related products, knit
and won tops, outer wear and accessories.
• Dockeres- men and boys casual pants, short, skirts,knit and woven tops,
outer wear and accessories.
• Slates- men and women pants, skirt, tops, jacket, outer wear,
accessories.
PRODUCT PRICE

RED TAB 900-399

RED LOOP 1.400-1.999

RED PREMIUM 2.000-2.999

RED SUPER PREMIUM 2.999 Above

PLACE

• To provide desire products at proper place.

• To fullfit the requirements of every location according to the taste of
the people.
• To increas the brand equality by reaching every corner of the world
promotion.
• To equalizer the demand and supply of products at all places.
PROMOTION

• For the promotion of sales Levi

Strauss & Co. adopt a verry effective
but comperhensive strategy.
• Levis pays attention to the publicity
of its product. The major source of
promotion of Levi’s is done by
creating public relations,
PEOPLE
EMPLOYES:-
• Approximately 70.000 worldwide • Well dressed ; with in uniform.
• 5,400 in the Americans
• 4.200 in the Europe
• 2.200 in the Asia Pacific
STAFF:
• Staff member have a good
command over language wit a
good comunicational skill.
• Most if the staff members are
well versed with vemacular
language.
PROCESS
DOCUMENT

VALIDATION

TESTING

REPORTING
PHYSICAL EVIDENCE

• Around 1000+ stores, catering to both upper midle class.

• These store are easily found in small towns as well as metro cities,
from shoping localities to posh malls.

• There is no other company with a comparable global presence in

jeans and casual pants market.
THANK
YOU