Taco Bell India

COME RING YOUR TASTE BELLS

Presented by : Vivek Ganatra
Abhishek Jain
Prachi Ranjan
Aditee Thale
Satyajeet Sahu
Vishal
History
U.S.P
Target segment
Persona
Menu
Lay out
Advertisement

Contents
TACO BELL,based in Irvine,California is a
subsidiary of YUM
Leading Mexican-stlye quick service restaurant
chain
Originated by GLEN BELL on march 21,1962
First TACO BELL restaurant was built in
Downey,California
First franchise was sold in 1964
Serves tacos,burritos,signature
quesadillas,nachos,crunch wrap supreme,etc

A BRIEF OVERVIEW:
MG Road, Bangalore
One of the wealthiest cities
A large youth population comprising
primarily IT professionals and students
Average per capita monthly spending of
23000 which is 18% higher than average
middle class spending
Bangalorians spend the most at 24% each
on food and rent

Taco in India
Excellent customer service
Healthy food

UNIQUE SELLING PROPOSITION:

Menu

Nachos:
a) Plain Nacho (Rs.30)

b) Masala Nacho (Rs.40)

c) Super Nachos (Rs.50)

 Cinnamon Twists (Rs.30)

 Kids Meal (Rs.250)
(2 tacos, cinnamon twist, toy, and
one cool drink)
BURRITOS
Bean Burrito (Rs.80)
(warm, soft tortilla with beans, cheese, sauce)

Grill Stuff Burrito (Rs.125)

(warm, soft grilled tortilla with chicken, beans, three cheese and
sauce)

Chilli Cheese Burrito (Rs.70)

(warm, soft tortilla with spicy melted cheese and sauce)

 Chilli Chicken Burrito (Rs.125)

(grilled tortilla with spicy melted cheese, chicken pieces and
sauce)

 Paneer Burrito (Rs.100)

(crunchy tortilla with shredded paneer, onion and cheese)

Mushroom Rice Burrito (Rs.100)

(warm, soft tortilla with mushroom, rice, cheese and sauce)
TACO
Ranchero Chicken Soft Taco (Rs.140)
(soft, warm tortilla with marinated chicken, cheese, sauce,
crisp lettuce)

 Double Decker Taco (Rs.120)

(crunchy corn taco with a soft tortilla with crisp shredded
lettuce,
sauce and cheese)

 Double Decker Taco (Rs.140)

(crunchy corn taco with a soft tortilla with chicken, crisp
shredded lettuce, sauce and cheese)
 Chicken Grilled Taquito (Rs.120)
(Chicken with cheese , grilled in a tortilla wrap)
 Chicken Ranch Fully Loaded Taco Salad (Rs.150)
(A crispy tortilla bowl filled with Grilled Chicken, vegetable
dressing, and loaded with chunky beans, cheese, seasoned rice,
crisp, shredded lettuce, diced ripe tomatoes)
 Mexican pizza(paneer- mushroom- cheese)
(Rs.130)
 Mexican pizza(chicken) (Rs.170)

Specials
 Strawberry Fruitista Freeze (Rs.40)
 Mango Fruitista Freeze (Rs.40)
 Mountain Dew Baja (Rs.30)
 Gentle breeze (Rs.80)
(cramberry juice, grape fruit juice with mint leaf)
 Pina colada
 Strawberry Colada
 Other aerated drinks

Drinks
LAYOUT