PURPOSIVE

COMMUNICATION

Prepared by:
Kathleen Jean A. Ursaiz
 WHAT IS COMMUNICATION?
●Communication – is generally defined as the exchange of
thoughts ideas, concepts, and views between or among two or
more people, various contexts come into play.
●Context – is the circumstance or environment in which
communication takes place. Such circumstances include the:
○ Physical or actual setting
○ The value position of a speaker/listener
○ And relevance or appropriateness of a message conveyed.
1. COMMUNICATION MODE

2. CONTEXT

3. PURPOSE AND STYLE

 TYPES OF COMMUNICATION
ACCORDING TO MODE
1. Verbal – Non-verbal Communication

2.Visual Communication – is the type of communication that uses visuals to

convey information and or messages. Some examples are:
○ Signs * Symbols * Imagery * Maps * Graphs
○ Charts * Diagrams *Pictograms * Photos * Drawings
○ Illustrations and even various forms of electronic communication.

(There are some instances that when visual communication is classified under
non verbal communication. Whatever the classification is, note that this type
has now become pervasive in communication.)
 TYPES OF COMMUNICATION
ACCORDING TO CONTEXT
● In this sub section, context in communication is referred to as a
composite of people interacting with each other.
● Communication may also be classified according to context:
1. Intrapersonal
2. Interpersonal
3. Extended
4. Organizational communication
5. Intercultural communication
 TYPES OF COMMUNICATION
ACCORDING TO PURPOSE AND
STYLE
●The type of communication in relation to purpose and style are formal and
informal. However, rather than focusing on the transmission and message
low, the focus here is on the communication setting and mode of delivery
1. Formal communication employs 2. Informal communication certainly
formal language delivered orally or in does not employ formal language. It
written forms. Lectures, public involves personal and ordinary
talks/speeches, research and project conversations with friends, family
proposals, reports and business letters, members, or acquaintances about
among others are all considered formal anything under the sun.
situations and writings.
G E EEPReference:

PURPOSIVE COMMUNICATION, USING ENGLISH IN MULTILINGUAL CONTEXT

by; Marilu Madrunio and Isabel Martin, pg 13-23