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Unit 5 - Introduction To Organizational Behaviour
Unit 5 - Introduction To Organizational Behaviour
Unit 5 - Introduction To Organizational Behaviour
Organizational
Behaviour
By Rajeev K Rajamohan
History and Evolution of
Organisational Behaviour
1. Cultural Factors:
The accepted norms of social behaviour are known as
culture. Culture was traditionally considered as the major
determinant of an individual's personality. The way in
which people behave with others and the driving force of
such functions are considered significant components of
culture. The ideology of the culture is imitated by the
following generations. The personality attributes of
independence, aggression, competition and cooperation
are the outcomes of cultural interaction.
Determinants of Personality in
Organisational Behaviour(contd…)
2. Religion:
Religion plays a significant role in shaping one's personality.
Hindus have different personalities from those of Sikhs and
Muslims.Children in Hindu societies learn from the very
beginning about hard work and god-fearing attitudes.
Christians are open, independent, and cooperative.
3. Family:
Children learn from their parents, sisters and brothers. family is
the first factor affecting personality development, after
hereditary characteristics are endowed. Rich people have
different personalities from those of poor. Children nurtured
under a warm, loving environment are positive and active as
compared to children neglected by their parents.
Determinants of Personality in
Organisational Behaviour(contd…)
4. Parental Influences:
The positive and negative personalities of children are dependent on
their parents characteristics and mutual behaviour. Children develop
negative personalities if their parents don't have good relationship.
Proper parental guidance to children makes them active and
efficient.
5. Situation:
Situation further influences the effects of heredity and environment on
personality. A individual's personality, while generally stable and
consistent, does change in different situations. Different demands in
different situations call forth different aspects of one's personality.
It has been observed that many arrogant and indisciplined
employees become humble and disciplined in a particular situation.
Those having a criminal background may become powerful and
strong administrators, dominant politicians, etc.
Perception
Receiving
Receiving is the first and most important stage in the process of
perception. It is the initial stage in which a person collects all
information and receives the information through the sense organs.
Selecting
Selecting is the second stage in the process. Here a person doesn’t
receive the data randomly but selectively. A person selects some
information out of all in accordance with his interest or needs. The
selection of data is dominated by various external and internal
factors.
External factors − The factors that influence the perception of an
individual externally are intensity, size, contrast, movement,
repetition, familiarity, and novelty.
Internal factors − The factors that influence the perception of an
individual internally are psychological requirements, learning,
background, experience, self-acceptance, and interest.
Perceptual process(contd…)
Organizing
Keeping things in order or say in a synchronized way is organizing. In order
to make sense of the data received, it is important to organize them.
We can organize the data by −
Grouping them on the basis of their similarity, proximity, closure, continuity.
Establishing a figure ground is the basic process in perception. Here by figure
we mean what is kept as main focus and by ground we mean background
stimuli, which are not given attention.
Perceptual constancy that is the tendency to stabilize perception so that
contextual changes don’t affect them.
Interpreting
Finally, we have the process of interpreting which means forming an
idea about a particular object depending upon the need or interest.
Interpretation means that the information we have sensed and
organized, is finally given a meaning by turning it into something that
can be categorized. It includes stereotyping, halo effect etc.
Factors Influencing perception -
External Factors
1. Size : Bigger size attracts the attention of the perceiver
2. Intensity : A loud sound, strong odor or bright light is noticed
more as compared to a soft sound, weak odour or dimlight.
3. Repetition : A repeated external stimulus is more attention
getting than a single one. Advertisers use this principle.
4. Novelty and Familiarity : A novel or a familiar external situation
can serve as attention getter.
5. Contrast : It is a kind of uniqueness which can be used for
attention getting. Letters of bold types, persons dressed differently
than others, etc., get more attention.
6. Motion : A moving object draws more attention as compared to
a stationary object. Advertisers use this principle.
Factors Influencing
perception - Internal Factors
Self-concept : The way a person views the world depends a great deal on
the concept or image he has about himself. The concept plays an internal
role in perceptual selectivity.
Beliefs : A person's beliefs have profound influence on his perception. Thus, a
fact is conceived not on what it is but what a person believes it to be.
Expectations : These affect what a person perceives. A technical manager
may expect ignorance about the technical features of a product from non-
technical people.
Inner Needs : The need is a feeling of tension or discomfort, when one thinks
he is missing something. People with different needs experience different
stimuli. According to Freud, wishful thinking is the means by which the Id
attempts to achieve tension reduction.
Response Disposition : It refers to a person's tendency to perceive familiar
stimuli rather than unfamiliar ones.
Response Salience : It is the set of disposition which are determined not by
the familiarity of the stimulus situations, but by the person's own cognitive
predispositions. Thus, a particular problem may be viewed as a marketing
problem by marketing personnel, a control problem by accounting people
and human relations problem by personnel people.
Perceptual Defence
Definition
Learning can be defined as the permanent change in
behavior due to direct and indirect experience. It means
change in behavior, attitude due to education and
training, practice and experience. It is completed by
acquisition of knowledge and skills, which are relatively
permanent.
Nature of Learning
Nature of learning means the characteristic features of
learning. Learning involves change; it may or may not
guarantee improvement. It should be permanent in
nature, that is learning is for lifelong.
The change in behavior is the result of experience,
practice and training. Learning is reflected through
behavior.
Factors Affecting Learning
The key elements or the major factors that affect learning are motivation,
practice, environment, and mental group.
Motivation − The encouragement, the support one gets to complete a task,
to achieve a goal is known as motivation. It is a very important aspect of
learning as it acts gives us a positive energy to complete a task. Example −
The coach motivated the players to win the match.
Practice − We all know that ”Practice makes us perfect”. In order to be a
perfectionist or at least complete the task, it is very important to practice
what we have learnt. Example − We can be a programmer only when we
execute the codes we have written.
Environment − We learn from our surroundings, we learn from the people
around us. They are of two types of environment – internal and external.
Example − A child when at home learns from the family which is an internal
environment, but when sent to school it is an external environment.
Mental group − It describes our thinking by the group of people we chose to
hang out with. In simple words, we make a group of those people with
whom we connect. It can be for a social cause where people with the same
mentality work in the same direction. Example − A group of readers,
travelers, etc.
Components of learning process
The components of learning process are: drive, cue stimuli, response,
reinforcement and retention.
Drive: Learning frequently occurs in the presence of drive – any strong stimulus
that impels action. Drives are basically of two types -primary (or
physiological); and secondary (or psychological). These two categories of
drives often interact with each other. Individuals operate under many drives
at the same time. To predict a behavior, it is necessary to establish which
drives are stimulating the most.
Cue Stimuli: Cue stimuli are those factors that exist in the environment as
perceived by the individual. The idea is to discover the conditions under
which stimulus will increase the probability of eliciting a specific response.
There may be two types of stimuli with respect to their results in terms of
response concerned: stimulus generalization and stimulus discrimination.
Generalization occurs when a response is elicited by a similar but new stimulus. If two
stimuli are exactly alike, they will have the same probability of evoking a specified
response. The principle of generalization has important implications for human
learning. Because of generalization, a person does not have to completely relearn
each of the new tasks. It allows the members to adapt to overall changing
conditions and specific new assignments. The individual can borrow from past
learning experiences to adjust more smoothly to new learning situations.
Discrimination is a procedure in which an organization learns to emit a response to a
stimulus but avoids making the same response to a similar but somewhat different
stimulus. Discrimination has wide applications in organizational behavior. For
example, a supervisor can discriminate between two equally high producing
workers, one with low quality and other with high quality.
Components of learning
process(contd…)
Responses: The stimulus results in responses. Responses may be in
the physical form or may be in terms of attitudes, familiarity,
perception or other complex phenomena. In the above example,
the supervisor discriminates between the worker producing low
quality products and the worker producing high quality products,
and positively responds only to the quality conscious worker.
Reinforcement: Reinforcement is a fundamental condition of
learning. Without reinforcement, no measurable modification of
behaviour takes place. Reinforcement may be defined as the
environmental event’s affecting the probability of occurrence of
responses with which they are associated.
Retention: The stability of learned behaviour over time is defined as
retention and its contrary is known as forgetting. Some of the
learning is retained over a period of time while others may be
forgotten.
Theories of Learning
1. Stimulus
In learning process, there should be stimulus to the learner. Stimulus is the
source of motivation or incentives. Learner should be clear about stimulus.
There will be no learning takes place if there is no stimulus or learner has not
understood the stimulus. Such stimulus can be -
4. Rewards
Rewards are incentives satisfying the motive. There should be proper
reward system in learning process. It should be transparent and
predictive. Employees should know what will be their return or rewards
when they learn at different levels. For examples, praise is the
incentive which satisfies the motive of social approval. Salary
increment is the incentive which satisfies the motive of financial
security. Rewards can be financial as well as non financial.
Group Dynamics