MODULE 16:

MANIPULATIVE
INFORMATION AND
MEDIA
MANIPULATIVE
MEDIA

 may be loosely defined as any

material, program, or application that
people use to formulate new
information to aid learning through
the use, analysis, evaluation, and
production of interactive and hands-
on media.
 DEFINING INTERACTIVE MEDIA
Wiki site Investopedia defined interactive media
as a “ method of communication in which the
program’s outputs depend on the user’s inputs,
and the user’s inputs in turn affect the program’s
outputs.”
The user interacts with the media through
engagement and manipulation of the media
technology.
Some examples include web sites and video
game.
DEFINING INTERACTIVE MEDIA
 Social media is a kind of interactive
media because they use graphics and
text that allow sharing of information
between users, online conversing or
chatting, and playing online or web-
based games.
 Video games are also interactive media
because the participants or players are
able to control and “ respond to visual
and sound cues on the screen that are
generated by a computer program.”
 Interactivityis the foremost
attribute of manipulative media
because the main goal is for a user or
learner like you to have high
involvement in your use of the
application.
 LEYDEN (2015)
 Reported that there are about 7 billion
mobile phones in the world which is
almost as many inhabitants on earth.
 He also added that in lahore, Pakistan,
there is a UNESCO- sponsored project on
the use of text messaging to distributes
educational content in areas that the
educational system cannot seem to reach.
 The project is a testament of how
communication is vital in promoting
certain literacy skills that are
impeded by the lack of some other
means or infrastructures that the
conventional school system normally
provides.
 Although mobile learning is not meant
to replace the conventional way of
learning, it augments areas of
learning th rough use of computers
and virtual classes.
 ANDREW LEYDEN
 Mobile learning apps arte extremely helpful in
certain situations, for example, when you need to
check a fact or consume small amounts of information
at a given time. About three in a four (74%)teens aged
12-17 say they access the internet on cell phone,
tablets, and other mobile devices. However, if one
were to choose between a computer and a mobile
phone for researching a subject in-depth, mobile
learning probably wouldn’t be your best option. The
important thing is, therefore, to use the appropriate
means at the right time to optimise the way in which
you learn.
MOBILE LEARNING / APPLICATION
 Mobile learning lets you maximize the
technology at your finger tips. For instance, you
may effectively use images on your smart phone
by taking snapshots of your note.

 Mobile applications such as translators,

dictionaries, and flashcard decks that serve as
learning aids.
THE GOOGLING PHENOMENON AS
MANIPULATIVE MEDIA
 The adoption of this internet vocabulary
indicates the ubiquity of the use of the web
search engine Google considered to be “the
most successful ” repository of vast source
materials on almost any information sought
online.
 Google was able to serve over 10000 queries a
day quickly gained a reputation as a trustworthy
source of information during its infancy.
LARRY PAGE AND SERGEY BRIN (1996)
 Wanted to “ revolutionize search by using links as
the primary ranking metric in order to improve
relevancy”.
 Both creators, employing a so-called “theory of
citation notation,” believed that linked to
another site was essentially expressing their
confidence in the content offered within its pages.
 Google searching or Googling is one of the many
activities over the internet that people engage
 According to Clark (2015), google is by far most
relevant and most used search engine in the
world because of its adaptability and user-
friendliness.
 Google is also able to provide location-based
search as it utilizes a user, location to deliver
customized results for his or her seareches.
 The googling experience is facilitated by what
Google calls the page rank algorithm where a
page rank score is assigned to each of the billions
of web pages that a user looks up in google.
 According to wills (2006) the
“algorithm models the behavior of an
idealized random wed surfer internet
user randomly chooses a webpage to view
from the listing of available webpage,
then randomly selects a link from the
webpage to another webpage and
continues the process of selecting links at
random from successive WebPages until
deciding to move to another webpage by
some means other than selecting a link.”
 INTERNET USE AS MANIPULATIVE MEDIA
 In the Philippines, internet usage is reported to be at its
peak and is continuously growing every year despite the
poor internet connection speed.
 The Internet and Mobile Marketing Association of the
Philippines (IMMAP) claims that close to haft of the
Philippine population is now online where by “the
number of Philippine internet users as mid 2014 is now
at 38 million out of a population of 100 million … and
may still be expected to increase dramatically because
of the falling cost of both internet access and devices.
 According to an article by Baldivia (2013) “ there are 33
milion active internet users in the Philippines.
Quiz………
1. It is loosely defined as any material, program, or
application that people use to formulate new
information to aid learning through the use,
analysis, evaluation, and production of interactive
and hands-on media.
2-3.Wiki site _________defined __________as a “ method
of communication in which the program’s outputs
depend on the user’s inputs, and the user’s inputs in
turn affect the program’s outputs.”
4. It is to maximize the technology at your finger tips.
For instance, you may effectively use images on your
smart phone by taking snapshots of your note.
 5. such as translators, dictionaries, and flashcard
decks that serve as learning aids.
6. Reported that there are about 7 billion mobile phones in the
world which is almost as many inhabitants on earth.
7. He say that “Mobile learning apps arte extremely helpful in
certain situations, for example, when you need to check a fact
or consume small amounts of information at a given time.”
8. According to _________ they Wanted to “ revolutionize search by
using links as the primary ranking metric in order to improve
relevancy”.
 9. According to ___________the “algorithm models the behavior
of an idealized random wed surfer internet user randomly
chooses a webpage to view from the listing of available webpage,
then randomly selects a link from the webpage to another
webpage and continues the process of selecting links at random
from successive WebPages until deciding to move to another
webpage by some means other than selecting a link.”
10.__________ was able to serve over 10000 queries a day quickly
gained a reputation as a trustworthy source of information
during its infancy.
Thank
you